Senior Brand Manager, DMN

Dick's Sporting Goods; McAlisters Crossroads (PA); On-site; USD 120,000 - 180,000; Full time

Job summary

DICK'S Sporting Goods in the United States is seeking a senior marketing leader to drive brand strategy, market positioning, and external communications for DMN. You will shape the vision, messaging, and voice across channels, guiding the editorial calendar and content development.

Collaborate with product, sales, and analytics, plan go-to-market launches, manage budgets, and mentor teams. This role combines strategic thinking with hands-on execution and requires a track record in brand

Qualifications

• Bachelor's Degree in Marketing, Advertising or related field.
• 7–10 years of experience in brand/marketing leadership.
• Retail Media Network experience preferred.
• Product or Go-to-Market experience preferred.
• Strategic communications experience preferred.
• Event planning experience preferred.
• Advanced PowerPoint and Excel skills.
• Familiarity with project management and collaboration tools.
• Experience with Salesforce and CRM platforms.
• Experience with marketing automation and communication platforms.
• Strong leadership and communication skills.
• Familiarity with Media and Advertising in retail.
• Experience developing positioning and integrated launch strategies.

Responsibilities

• Lead brand strategy, market positioning, and messaging architecture.
• Develop and govern external voice for DMN across markets.
• Partner with Creative teams on visual identity and storytelling.
• Oversee assets: website, microsites, collateral, thought leadership.
• Own the editorial calendar and content strategy across channels.
• Drive GTM planning for new products and initiatives.
• Coordinate launches with Product, Sales, Analytics, and Operations.
• Develop activation plans and sales enablement resources.
• Manage industry events, sponsorships, and partner programs.
• Develop newsletter strategy and performance measurement.
• Collaborate on external communications and investor relations narratives.
• Lead internal enablement, budgets, and reporting KPIs.
• Develop talent and manage team performance.

Skills

Brand strategy

Go-to-market

Leadership

Storytelling

PowerPoint

Excel

Collaboration

Content marketing

Strategic communications

Advertising

Media analytics

Education

Bachelor's Degree in Marketing

Tools

Salesforce

CRM platforms

Marketing automation platforms

Job description

At DICK'S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

OVERVIEW:

Job Duties & Responsibilities

Lead Brand Strategy & Market Positioning

• Manage and evolve DMN's brand strategy, positioning, value proposition, messaging architecture, and market narrative

• Develop and maintain the core vision, strategic storyline, and external voice for DMN, ensuring alignment with both DMN priorities and the broader DICK'S Sporting Goods brand

• Partner with Creative teams to establish and govern the visual identity, tone, presentation standards, and storytelling approach for all market-facing materials

• Oversee the development of evergreen and campaign-based marketing assets, including the DMN website, microsite content, sizzle reels, sales collateral, case studies, thought leadership, and executive presentations

• Own the integrated content strategy and editorial calendar across sales enablement and external marketing channels

• Develop strategies that expand awareness, consideration, and adoption of DMN among both endemic and non-endemic advertisers and agency partners

• Monitor industry trends, competitive activity, and emerging market opportunities to continuously refine positioning and messaging

Drive Go-to-Market Strategy, Industry Engagement & External Communications

• Lead integrated go-to-market planning for new products, capabilities, partnerships, measurement solutions, and strategic initiatives

• Partner with Product, Sales, Analytics, and Operations teams to ensure coordinated launch execution and market readiness

• Develop launch strategies, activation plans, and sales enablement resources that support commercial adoption and revenue growth

• Own planning and execution for industry events, sponsorships, conferences, speaking opportunities, customer activations, and partner engagement programs

• Identify and activate key industry and seasonal marketing moments that increase awareness, engagement, and consideration among advertisers, agencies, and partners

• Develop and manage DMN's newsletter strategy, editorial calendar, distribution, and performance measurement

• Partner with Corporate Communications and Investor Relations teams to support earnings-related narratives, strategic announcements, industry milestones, and external communications opportunities

• Collaborate with Communications and Public Relations teams to develop integrated paid, owned, earned, and social communication strategies that strengthen DMN's market presence

• Manage relationships with external agencies, marketing partners, and vendors supporting communications, events, and activations

Build Organizational Enablement, Communications & Budget Management

• Establish and manage internal go-to-market processes, launch frameworks, and governance models

• Develop internal communications plans that improve awareness, alignment, and adoption of DMN capabilities across the enterprise

• Lead educational sessions, roadshows, town halls, and training opportunities that strengthen internal understanding of DMN's value proposition and capabilities

• Build advocacy across key internal stakeholder groups, including Merchandising, Marketing, eCommerce, and Vendor Management teams

• Partner closely with Corporate Communications, Public Relations, Enterprise Events, and Executive Leadership teams to ensure consistency across strategies and messaging

• Develop reporting frameworks and KPIs to measure the effectiveness of brand, communications, events, content, and go-to-market initiatives

• Manage annual marketing, event, activation, and communications budgets, ensuring investments align with strategic priorities and business objectives

• Evaluate sponsorships, events, agency relationships, and marketing programs to maximize business impact and return on investment

Developing Talent and Teammate Engagement

• Build effective teams that apply their diverse skills and perspectives to achieve common goals by establishing common objectives and a shared mindset

• Manage execution responsibilities and workload of direct reports to achieve department deliverables on time and with quality

• Develop talent through coaching, feedback, mentorship, exposure, and stretch assignments that support individual career growth and organizational priorities

• Create development opportunities that strengthen capabilities across brand strategy, communications, go-to-market planning, and industry engagement

• Foster a culture of collaboration, innovation, accountability, and continuous improvement

• Partner with department leadership to establish strategic staffing and succession plans and successfully deliver on proposed staffing objectives

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Advertising

• 7 - 10 years of experience

• Retail Media Network experience preferred

• Product Marketing or Go-to-Market experience preferred

• Strategic Communications experience preferred

• Event Planning preferred

• Advanced experience with Microsoft PowerPoint and Excel

• Familiarity with project management and collaboration tools

• Experience with Salesforce and CRM platforms

• Experience with marketing automation and communication platforms

• Strong Leadership and effective communication skills

• Familiarity with Media, Advertising preferred

• Experience in Brand Marketing, Go-to-market strategy, Product Marketing, or Digital Marketing

• Experience developing positioning, messaging and integrated launch strategies for B2B media, tech or retail organizations

• Strong storytelling and presentation development capabilities

• Ability to balance strategic planning with hands on execution

#LI-SL1

VIRTUAL REQUIREMENTS:

At DICK'S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be on during all virtual interviews.

• AI tools are not permitted to be used by the candidate during any part of the interview process.

• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we're here to help. Thanks for helping us keep the process fair and secure for everyone!