Senior Brand Strategy & GTM Architect (Remote)

Jobgether SRL; United States; Remote; USD 206,000 - 242,000; Full time

Benefits offered by this job

Remote-first work environment

401(k) plan with company match

Health, dental, and vision plans

Wellness stipend

Mobile and internet reimbursement

Generous time-off and leave policies

Job summary

Jobgether SRL in the United States seeks a Senior Marketing Manager, Brand Strategy to align brand initiatives with product, GTM, and customer experience. You will drive brand influence across the organization, ensuring strategy informs product development and launches.

Role emphasizes cross-functional collaboration, strategic storytelling, and responsible use of AI tools to improve efficiency and outcomes. This position offers remote-first work with periodic in-person sessions.

Qualifications

• Proven ability to set brand and product strategy.
• Experience shaping go-to-market strategy.
• Experience embedding brand across an organization.
• Strong strategic thinking connecting brand to business priorities.
• Excellent writing and communication, influencing senior stakeholders.
• Experience partnering with insights/research teams.

Responsibilities

• Shape and drive brand and product strategy across GTM activities and customer experiences.
• Develop GTM approaches for product and partner initiatives with Product Marketing and Partnerships teams.
• Influence strategy early in product and partnership development.
• Extend brand principles beyond campaigns into product and experiences.
• Collaborate with Insights to apply research to marketing challenges.
• Translate research and business objectives into persuasive strategies and narratives.
• Work cross-functionally to ensure effective brand execution.
• Connect brand priorities with commercial and product objectives while keeping customer focus.
• Use generative AI tools responsibly with human oversight.
• Evaluate emerging tools and incorporate innovations into workflows.

Skills

Strategic thinking

Persuasive writing

Executive communication

Cross-functional collaboration

Stakeholder management

AI literacy

Tools

GTM frameworks

Research methods

Job description

Jobgether SRL in the United States seeks a Senior Marketing Manager, Brand Strategy to align brand initiatives with product, GTM, and customer experience. You will drive brand influence across the organization, ensuring strategy informs product development and launches.

Role emphasizes cross-functional collaboration, strategic storytelling, and responsible use of AI tools to improve efficiency and outcomes. This position offers remote-first work with periodic in-person sessions.