Senior Brand Architect & Engagement Lead

Fuze Health Inc.; Lorida (FL); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Dental

Vision

401(k) retirement savings plan

Group life insurance

AD&D insurance

FSA and HSA

Commuter benefits

STD and LTD insurance

Supplemental insurance plans

Flexible vacation time

Paid sick time

10 paid holidays

Floating holidays for full-time non-ex

Eight weeks paid parental leave

Additional paid weeks for birthing and

Paid caregiver leave

Lifestyle Spending Account

Job summary

Fuze Health is seeking a Senior Manager, Brand Strategy & Engagement to lead brand positioning and integrated marketing narratives across campaigns, digital experiences, events and audience engagement initiatives.

Reporting to the VP of Marketing, the role partners with Product Marketing, Demand Generation, Digital Experience, Events and Executive Leadership to translate brand strategy into cohesive experiences for customers and partners. This is a remote role in the United States.

Responsibilities

• Develop and refine enterprise and business unit positioning
• Create messaging frameworks, value propositions, and audience narratives
• Ensure consistency of brand messaging across customer communications
• Translate complex concepts into clear, audience-centered messaging
• Incorporate customer, market and sales insights into messaging and narratives
• Build persona frameworks to support strategy and activation
• Collaborate with Product Marketing, Sales and Analytics to leverage research and feedback
• Support integrated campaign development and messaging alignment
• Shape campaign narratives and audience engagement across channels
• Ensure messaging consistency across digital experiences, events, sales enablement and thought leadership
• Contribute to strategic storytelling across integrated marketing efforts
• Coordinate event experiences and messaging with brand priorities
• Support development of scalable messaging frameworks and brand standards

Job description

Fuze Health is seeking a Senior Manager, Brand Strategy & Engagement to lead brand positioning and integrated marketing narratives across campaigns, digital experiences, events and audience engagement initiatives.

Reporting to the VP of Marketing, the role partners with Product Marketing, Demand Generation, Digital Experience, Events and Executive Leadership to translate brand strategy into cohesive experiences for customers and partners. This is a remote role in the United States.