Senior Brand Strategy & Activation Lead

PNC Financial Services Group; Washington (District of Columbia); Vor Ort; USD 91.000 - 203.000; Vollzeit

Zusammenfassung

PNC Financial Services Group is seeking a Senior Brand Marketing Lead to define and activate a strategic brand pillar across the enterprise. You will partner with Corporate Responsibility and marketing teams to translate investments into distinctive brand narratives and market-ready activation plans.

The role requires deep brand and campaign experience, storytelling excellence and the ability to lead cross-functional teams in a regulated financial services environment.

Qualifikationen

• 8–10+ years of experience in integrated marketing and brand strategy.
• Experience building brand propositions and activation models.
• Ability to translate priorities into campaigns and content.
• Experience with AI-enabled marketing tools.

Aufgaben

• Define and evolve a strategic pillar within the brand.
• Translate investments in communities into brand distinction.
• Develop integrated activation strategies across channels.
• Lead creation of briefs, messaging frameworks and digital experiences.
• Collaborate with communications to manage earned storytelling.
• Guide internal teams and agencies from briefing to execution.

Kenntnisse

Brand strategy

Integrated marketing

Audience insights

Cross-functional leadership

Ausbildung

Bachelor's degree in marketing or related field

Tools

AI marketing tools

Jobbeschreibung

PNC Financial Services Group is seeking a Senior Brand Marketing Lead to define and activate a strategic brand pillar across the enterprise. You will partner with Corporate Responsibility and marketing teams to translate investments into distinctive brand narratives and market-ready activation plans.

The role requires deep brand and campaign experience, storytelling excellence and the ability to lead cross-functional teams in a regulated financial services environment.