Senior Brand Manager — Hospitality Growth & Events

Paycom - ATS; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health & Wellness Benefits – Medical, 

Dining Benefits at Maple locations

Gym Membership Discounts

Discounted Parking

Travel & Growth Potential

Staff Meals

Progressive Paid Time Off

Referral Program

Job summary

Maple Hospitality Group is seeking a Senior Brand Manager to lead multi-brand marketing initiatives in designated markets, including Miami. You will drive brand strategy, collaborate with agencies, and optimize paid media, PR, and digital content to enhance awareness and guest engagement.

The role requires a strong marketing background in hospitality, excellent project management, and a passion for creating culturally relevant brand moments. In-office role with weekend as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years of progressive marketing experience, ideally within hospitality, luxury lifestyle, or entertainment.
• Strong personal and professional ties to the Miami market, with deep understanding of local trends.
• Exceptional organizational and project management skills; ability to manage multiple campaigns and timelines.

Responsibilities

• Brand Marketing Strategy: own and communicate Maple Hospitality Group brands to grow awareness and drive traffic.
• Develop strategic marketing plans for designated markets/brands with Director of Marketing.
• Collaborate with creative and operations teams on onsite programming and assets.
• Lead PR and media agency efforts; coordinate campaigns and timelines.
• Oversee cross-functional marketing team efforts across channels to meet goals and budgets.
• Work with digital agency to optimize paid media campaigns and test ads.
• Utilize CRM and analytics to report performance to leadership.

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field

Tools

Canva

CRM systems

Analytics tools

Job description

Maple Hospitality Group is seeking a Senior Brand Manager to lead multi-brand marketing initiatives in designated markets, including Miami. You will drive brand strategy, collaborate with agencies, and optimize paid media, PR, and digital content to enhance awareness and guest engagement.

The role requires a strong marketing background in hospitality, excellent project management, and a passion for creating culturally relevant brand moments. In-office role with weekend as needed.