Senior Brand Lead – Extended Stay Growth & Innovation

Choice Hotels International, Inc.; North Bethesda (MD); On-site; USD 115,000 - 135,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

Leave and paid time-off

Retirement benefits

Employee discounts at Choice hotels

Bonus potential via MIP

Job summary

Choice Hotels International, Inc. is seeking a Senior Manager, Extended Stay Brand Management to drive strategic initiatives for WoodSpring Suites and Everhome Suites.

You will translate strategy into actionable plans, lead cross-functional execution, and deliver measurable outcomes for owners and guests. The role partners with franchisees and external stakeholders, leveraging data-driven recommendations and strong business acumen to influence decisions.

Qualifications

• Minimum of 7 years in brand management or related fields.
• Experience in hotel/hospitality or multi-unit consumer brands preferred.
• Proven ability to translate strategy into measurable outcomes.
• Experience leading large cross-functional initiatives and influencing stakeholders.
• Strong analytics and business insights to drive recommendations.
• PMP certification preferred.

Responsibilities

• Brand planning and end-to-end execution of initiatives for WoodSpring and Everhome; scopes, plans, timelines.
• Monitor brand performance and financials; develop business cases and exec-ready insights.
• Lead communications and engagement with franchisees, operators, vendors, and councils.
• Coordinate prototype/product initiatives with design, architecture, and operations.

Skills

Brand management

Management consulting

Corporate strategy

Project management

Hospitality

Franchise operations

Analytics

PMP

Financial analysis

Stakeholder management

Education

Bachelor's degree in Business

MBA

Hospitality

Management

PMP certification

Tools

Microsoft Office

Outlook

Word

Excel

PowerPoint

Copilot

Job description

Choice Hotels International, Inc. is seeking a Senior Manager, Extended Stay Brand Management to drive strategic initiatives for WoodSpring Suites and Everhome Suites.

You will translate strategy into actionable plans, lead cross-functional execution, and deliver measurable outcomes for owners and guests. The role partners with franchisees and external stakeholders, leveraging data-driven recommendations and strong business acumen to influence decisions.