Senior Brand Partnerships Lead — Remote (Gaming IP)

Sony Playstation; San Mateo (CA); Remote; USD 155.000 - 233.000; Vollzeit

Benefits dieser Stelle

Medical, dental, vision

Matching 401(k)

Paid time off

Wellness program

Discounts on Sony products

Bonus potential

Zusammenfassung

Sony Interactive Entertainment (SIE) is seeking a Senior Partnerships Brand Manager to lead strategic collaborations that strengthen PlayStation’s brand and drive awareness for first-party titles. This role partners with studios, marketing, legal and external brands to identify opportunities, build pitches and measure impact.

Based in San Mateo with remote options, the role requires broad collaboration, budget management and a passion for gaming culture across global markets.

Qualifikationen

• Bachelor’s degree in marketing, business, communications or related field or equivalent experience.
• 8+ years of experience in brand partnerships, business development, integrated marketing or licensing.
• Gaming industry experience preferred with ability to collaborate credibly with studios and partners.
• Experience developing partnerships from opportunity identification through activation and measurement.
• Strong relationship‑management, collaboration and influencing skills across stakeholders.
• Commercial acumen with budgets, contracts, partner valuation, KPIs and ROI.
• Clear, persuasive communicator with strong presentation skills.

Aufgaben

• Identify and develop brand partnership opportunities across consumer goods, fashion, lifestyle and related categories.
• Develop strategic recommendations, business cases and pitches aligning audience, culture and commercial objectives.
• Lead partnerships from concept through negotiation, activation and evaluation.
• Manage partner and agency relationships, budgets, timelines, approvals and deliverables.
• Collaborate across Studios, Games Marketing, Legal, Finance, Procurement, PR, Social, Events and local markets.

Kenntnisse

Brand partnerships

Business development

Integrated marketing

Licensing

Relationship management

Budgets & contracts

Presentation skills

Travel

Ausbildung

Bachelor's degree

Tools

AI tools

Jobbeschreibung

Sony Interactive Entertainment (SIE) is seeking a Senior Partnerships Brand Manager to lead strategic collaborations that strengthen PlayStation’s brand and drive awareness for first-party titles. This role partners with studios, marketing, legal and external brands to identify opportunities, build pitches and measure impact.

Based in San Mateo with remote options, the role requires broad collaboration, budget management and a passion for gaming culture across global markets.