Remote Senior Partnerships Brand Manager - Gaming

Game Companies; San Mateo (CA); Hybrid; USD 155,000 - 233,000; Full time

Job summary

Sony Interactive Entertainment (SIE) is seeking a Senior Partnerships Brand Manager in San Mateo, CA / remote to lead strategic collaborations that strengthen the PlayStation brand and drive awareness for priority titles. You will steer programs from opportunity identification to measurement in partnership with PlayStation Studios and Global Games Marketing.

Ideal candidates have 8+ years in brand partnerships or related fields, strong negotiation skills, and a passion for gaming.

Qualifications

• Bachelor’s degree in marketing, business, communications or related field, or equivalent experience.
• 8+ years of experience in brand partnerships, business development, integrated marketing, licensing or related discipline.
• Gaming industry experience and a genuine passion for games strongly preferred, with the fluency to collaborate credibly with studios and brand partners.
• Proven experience developing and delivering partnership programs from opportunity identification and negotiation through activation and measurement.
• Strong relationship‑management, collaboration and influencing skills across senior stakeholders, agencies and external partners.

Responsibilities

• Identify and develop brand partnership opportunities across consumer goods, fashion, lifestyle, and related categories that support PlayStation brand and first‑party title priorities; build and maintain a proactive pipeline of prospective brand partners and agency relationships.
• Develop strategic recommendations, business cases and pitches that connect audience, cultural, brand and commercial objectives.
• Lead assigned partnerships from concept and partner outreach through negotiation, contracting, creative development, launch and post‑program evaluation.
• Collaborate across Studios, Games Marketing, Legal, Finance, Procurement, PR, Social, Influencer, Events, Creative, Media and local markets to integrate programs into broader plans and protect PlayStation brands and IP.

Skills

Brand partnerships

Business development

Marketing strategy

Negotiation

Education

Bachelor’s degree

Job description

Sony Interactive Entertainment (SIE) is seeking a Senior Partnerships Brand Manager in San Mateo, CA / remote to lead strategic collaborations that strengthen the PlayStation brand and drive awareness for priority titles. You will steer programs from opportunity identification to measurement in partnership with PlayStation Studios and Global Games Marketing.

Ideal candidates have 8+ years in brand partnerships or related fields, strong negotiation skills, and a passion for gaming.