Influencer Partnerships Lead – Gaming & Live Service

PlayStation Global; San Mateo (CA); Hybrid; USD 118,000 - 177,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) matching

Paid time off

Job summary

Sony Interactive Entertainment Inc. is seeking an Influencer Partnerships Manager to lead activation of approved influencer strategies across PlayStation's live service titles, handling creator outreach, contracting, content development, launch and reporting.

The role collaborates with senior planning management, coordinates with studios, marketing, legal, and local teams, builds trusted creator relationships, manages budgets, timelines, and delivers paid and earned activations that drive player

Qualifications

• 5+ years of experience in influencer or creator partnerships, gaming marketing, social marketing, talent partnerships, or a related field.
• Bachelor’s degree in marketing, communications, advertising, business, or a related field; equivalent practical experience considered.
• Direct experience executing gaming creator programs; experience supporting live service, multiplayer, online, or regularly updated games strongly preferred.
• Strong understanding of gaming creators, livestream and social platforms, creator content formats, player communities, and the dynamics of paid and earned advocacy.
• Experience coordinating with studios or game teams around builds, gameplay capture, embargoes, approvals, developer access, and changing release plans.
• Strong project management and communication skills, with the ability to manage multiple fast-moving workstreams, maintain detail, and respond calmly as priorities change.

Responsibilities

• Execute approved creator plans for assigned live service titles and beats, translating briefs into detailed activation plans, timelines, creator lists, deliverables, production needs, and market coordination.
• Manage day-to-day delivery across creator outreach, negotiation, contracting, onboarding, briefing, content development, approvals, publishing, and campaign closeout.
• Coordinate creator access to builds, features, capture opportunities, developer interviews, events, and embargoed information in partnership with studios and relevant approval teams.
• Build trusted relationships with gaming creators, talent representatives, and agencies, maintaining a pipeline of established, genre-relevant, emerging, and locally relevant partners.
• Create clear, authentic value exchanges while protecting creator independence and audience trust; ensure deliverables, usage rights, disclosures, and approvals are managed accurately.
• Serve as an activation contact for assigned programs, coordinating with Games Marketing, Studios, Community, Social, PR/Communications, Media, Legal, Finance, Procurement, local teams and external partners.

Skills

Influencer partnerships

Gaming marketing

Social marketing

Talent partnerships

Campaign delivery

Education

Bachelor’s degree in marketing or related field

Equivalent practical experience

Tools

Project-management platforms

Social listening tools

AI-enabled tools

Job description

Sony Interactive Entertainment Inc. is seeking an Influencer Partnerships Manager to lead activation of approved influencer strategies across PlayStation's live service titles, handling creator outreach, contracting, content development, launch and reporting.

The role collaborates with senior planning management, coordinates with studios, marketing, legal, and local teams, builds trusted creator relationships, manages budgets, timelines, and delivers paid and earned activations that drive player