Gaming Creator Partnerships Lead

PlayStation; San Mateo (CA); On-site; USD 118,000 - 177,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) matching

Paid time off

Wellness program

Employee discounts

Job summary

Sony Interactive Entertainment is seeking an experienced Influencer Partnerships Manager to lead creator programs for PlayStation's live service titles. You will own end-to-end activation from briefs to negotiation, contracts, content development, launch and reporting, partnering with studios and global/local teams.

You will build trusted creator relationships, manage budgets, disclosures and rights, coordinate builds and embargoes, and deliver timely, data-driven activation insights.

Qualifications

• 5+ years of experience in influencer or creator partnerships, gaming marketing, social marketing, talent partnerships, or a related field.
• Bachelor's degree in marketing, communications, advertising, business, or a related field; equivalent practical experience considered.
• Direct experience executing gaming creator programs; experience supporting live service, multiplayer, online, or regularly updated games preferred.

Responsibilities

• Execute approved creator plans for assigned live service titles and beats, translating briefs into activation plans, timelines, creator lists, deliverables, production needs, and market coordination.
• Manage day-to-day delivery across creator outreach, negotiation, contracting, onboarding, briefing, content development, approvals, publishing, and campaign closeout.
• Coordinate creator access to builds, features, capture opportunities, developer interviews, events, and embargoed information with studios and approval teams.
• Build trusted relationships with gaming creators, talent representatives, and agencies, maintaining a pipeline of partners.
• Monitor activation performance, audience response, creator participation, and reporting, recommending adjustments within the approved strategy and budget.

Skills

Influencer partnerships

Gaming marketing

Campaign delivery

Project management

Communication skills

Education

Bachelor's degree in marketing/communications

Job description

Sony Interactive Entertainment is seeking an experienced Influencer Partnerships Manager to lead creator programs for PlayStation's live service titles. You will own end-to-end activation from briefs to negotiation, contracts, content development, launch and reporting, partnering with studios and global/local teams.

You will build trusted creator relationships, manage budgets, disclosures and rights, coordinate builds and embargoes, and deliver timely, data-driven activation insights.