Senior Brand Partnerships Manager — Gaming & Culture

PlayStation; San Mateo (CA); Hybrid; USD 155.000 - 233.000; Vollzeit

Benefits dieser Stelle

Medical, dental, vision coverage

401(k) matching

Paid time off

Wellness program

Employee discounts on Sony products

Zusammenfassung

PlayStation is seeking a Senior Partnerships Brand Manager to lead strategic collaborations that strengthen the PlayStation brand and drive awareness for priority first-party titles. You will connect brands, games and ideas across studios, marketing, and global teams to deliver high-impact programs.

Reporting to the Director, Brand Partnerships, you will own opportunities from outreach to evaluation, manage budgets and timelines, and ensure brand protection while delivering measurable results.

Qualifikationen

• Bachelor’s degree in marketing, business, communications or related field or equivalent experience.
• 8+ years of relevant experience in brand partnerships, business development, integrated marketing, licensing or related discipline.
• Gaming industry experience and passion for games strongly preferred with credibility with studios and brand partners.
• Proven experience developing and delivering partnership programs from opportunity identification to activation and measurement.
• Strong relationship-management and influencing skills across senior stakeholders, agencies and external partners.
• Commercial acumen including budgets, contracts, partner valuation, KPIs and ROI.
• Clear, persuasive communicator with strong presentation skills and ability to turn ideas into actionable recommendations.
• Highly organized, proactive and capable of managing multiple workstreams in a fast-paced environment.
• Cultural curiosity and interest in gaming, entertainment, creators, sports, fashion, brands and trends.
• Familiarity with AI-enabled tools or willingness to learn; ability to travel domestically and internationally.

Aufgaben

• Identify and develop brand partnership opportunities across consumer goods, fashion, lifestyle to support PlayStation priorities.
• Develop strategic recommendations, business cases and pitches connecting audience, cultural, brand and commercial objectives.
• Lead partnerships from concept through negotiation, contracting, creative development, launch and evaluation.
• Manage partner and agency relationships, budgets, timelines, approvals, deliverables and contracts.
• Collaborate with Studios, Games Marketing, Legal, Finance, PR, Social, Events, Creative, Media and local markets to integrate programs.
• Define success measures and translate results into clear recaps and future recommendations.

Kenntnisse

Brand partnerships

Business development

Integrated marketing

Communication

Presentation skills

Relationship management

Creative thinking

Ausbildung

Bachelor’s degree in marketing, business, communications or related field

Tools

AI-enabled tools

Jobbeschreibung

PlayStation is seeking a Senior Partnerships Brand Manager to lead strategic collaborations that strengthen the PlayStation brand and drive awareness for priority first-party titles. You will connect brands, games and ideas across studios, marketing, and global teams to deliver high-impact programs.

Reporting to the Director, Brand Partnerships, you will own opportunities from outreach to evaluation, manage budgets and timelines, and ensure brand protection while delivering measurable results.