Senior Brand Marketing Manager National Retail & Campaigns

Cowboy Colostrum; Oregon; Hybrid; USD 120,000 - 170,000; Full time

Job summary

Cowboy Colostrum is seeking a Senior Brand Marketing Manager to translate brand strategy into campaigns, launches and retail programs nationwide. You will lead cross‑functional teams, shape go‑to‑market plans and manage budgets while ensuring consistent brand messaging across paid, social, email and in‑store touchpoints.

You bring 6+ years in brand marketing, a track record of national retail launches and strong presentation skills to influence internal teams and partner with retailers such as

Qualifications

• Track record of leading integrated campaigns across channels.
• Experience with national retail launches and retailers like Target, Walmart or Amazon.
• Deep understanding of consumer insights and cross-functional campaign development.
• Proven ability to manage projects end to end.
• Strong brand presentation and post‑campaign reporting skills.
• Excellent presenting skills with internal teams, external partners and leadership.
• Experience with retail partners, trade marketing and asset management.
• Bachelor's degree in marketing, communications or related field, or equivalent experience.

Responsibilities

• Lead integrated campaigns from strategy through results, owning the objectives, alignment across teams and the outcome.
• Turn brand strategy into clear briefs and go‑to‑market plans for each launch, from positioning through channel readiness, launch and post‑launch review.
• Keep messaging consistent across paid and organic social, email, out of home, podcast, experiential and in‑store.
• Work with the retail and sales teams on in‑store and shopper materials, such as signage, displays, retailer‑specific offers and digital retail ads.
• Build retailer‑facing presentations, sales sheets and campaign recaps for partners such as Target.
• Work with operations so packaging, production timelines and marketing plans line up with retail execution.
• Help shape innovation: spot consumer and category opportunities, research emerging benefits, formats, flavors and ingredients, and develop concepts and positioning.
• Use consumer research, category data and sales data to guide decisions and recommend next steps.
• Direct creative with the design team, and manage agency and freelance partners, briefs and brand budgets.
• Keep projects on track with the teams involved, and flag risks, dependencies and decisions early so they get resolved.
• Maintain brand tracking: KPI dashboards, the brand budget, the innovation timeline and launch schedules.
• Follow industry trends, consumer behavior and competitors so the brand stays relevant.
• Support broader marketing work as needed to grow the brand.

Skills

Brand marketing

Integrated campaigns

Project management

Retail partnerships

Consumer insights

Presentation skills

Education

Bachelor's degree in marketing or related field

Job description

Cowboy Colostrum is seeking a Senior Brand Marketing Manager to translate brand strategy into campaigns, launches and retail programs nationwide. You will lead cross‑functional teams, shape go‑to‑market plans and manage budgets while ensuring consistent brand messaging across paid, social, email and in‑store touchpoints.

You bring 6+ years in brand marketing, a track record of national retail launches and strong presentation skills to influence internal teams and partner with retailers such as