Brand Manager - Farm, Ranch & Pet Brands | Retail Impact

Mid-States Distributing; Fort Worth (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Mid-States Distributing is seeking a Brand Manager for Farm, Ranch, and Pet to lead marketing strategy and execution for a portfolio of brands across pet care, farm, and ranch categories.

The role translates category strategy into cohesive brand programs across packaging, digital content, paid media, and in-store assets, partnering with category management and merchandising to drive retail performance at 700+ store locations.

Qualifications

• 5 to 7 years of professional brand marketing experience in pet/animal nutrition or farm & ranch categories.
• Pet food or pet care marketing experience strongly preferred.
• Experience leading multi-channel campaigns that drive retail performance.
• Strong understanding of farm, ranch, and animal health consumer segments.
• Excellent written and verbal communication; ability to translate complex product information.
• Proven ability to manage multiple brands and initiatives.
• Experience using Monday.com or similar project management platforms.
• Hands-on experience with Shopify, email platforms, Meta Ads Manager, and GA4.
• Comfort using AI tools to support research, data analysis, content development, and project execution.

Responsibilities

• Champion brand positioning across farm, ranch, and pet categories.
• Lead annual brand planning and promotional calendars.
• Translate category strategy into actionable brand plans, creative briefs, and content direction.
• Lead integrated campaigns for new products, seasonal programs, and retail initiatives.
• Manage timelines, budgets, and deliverables across packaging, digital, social, paid media, and in-store assets.
• Partner with creative, digital, and web teams to develop storytelling and educational content.
• Oversee packaging updates, point‑of‑purchase materials, and merchandising programs with vendors.
• Partner with category management and member retailers to improve visibility and performance.
• Develop educational content that supports informed purchasing decisions in animal health, feed, nutrition, and pet care.
• Align digital campaigns and website content with in‑store programs for a consistent brand experience.
• Present brand performance, campaign outcomes, and recommendations to leadership.
• Serve as the daily bridge between marketing, category management, and merchandising.
• Manage tasks and approvals through Monday.com.
• Minimal travel expected.

Tools

Monday.com

Shopify

Email platforms

Meta Ads Manager

GA4

Job description

Mid-States Distributing is seeking a Brand Manager for Farm, Ranch, and Pet to lead marketing strategy and execution for a portfolio of brands across pet care, farm, and ranch categories.

The role translates category strategy into cohesive brand programs across packaging, digital content, paid media, and in-store assets, partnering with category management and merchandising to drive retail performance at 700+ store locations.