Brand Architect for Farm, Ranch & Pet Brands

Mid-States Distributing, LLC; Fort Worth (TX); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Job summary

Mid-States Distributing, LLC in Fort Worth, TX, seeks a Brand Manager for Farm, Ranch, and Pet brands to lead strategy and execution across packaging, digital content, and paid media. You will translate category knowledge into cohesive brand programs, working with category management, merchandising, suppliers, and the internal marketing team to drive sell-through in 700+ stores.

The ideal candidate has 5–7 years of brand marketing experience in pet or farm categories, strong communications, and

Qualifications

• 5 to 7 years of professional brand marketing experience in pet, farm, or related consumer categories.
• Strong multi-channel campaign experience driving measurable retail performance.
• Excellent written and verbal communication skills for cross-functional teams.
• Ability to manage multiple brands and initiatives simultaneously.
• Experience using project management tools (e.g., Monday.com).
• Hands‑on experience with Shopify, email platforms, Meta Ads Manager, and GA4.
• Comfort using AI tools to support research, data analysis, content development, and project execution.

Responsibilities

• Champion brand positioning across farm, ranch, and pet categories.
• Lead annual brand planning and promotional calendars aligned to seasonal demand.
• Translate category strategy into actionable brand plans, briefs, and content direction.
• Lead integrated campaigns for new products, seasonal programs, and retail initiatives.
• Manage timelines, budgets, and deliverables across packaging, digital, and in‑store assets.
• Partner with creative and web teams to develop storytelling and educational content.
• Oversee packaging updates and merchandising programs with vendors.
• Collaborate with category management and member retailers to improve visibility and performance.

Skills

Brand marketing

Campaign management

Communication skills

Brand management

Project management

AI tools

Analytics

Team collaboration

Tools

Monday.com

Shopify

Email platforms

Meta Ads Manager

GA4

Job description

Mid-States Distributing, LLC in Fort Worth, TX, seeks a Brand Manager for Farm, Ranch, and Pet brands to lead strategy and execution across packaging, digital content, and paid media. You will translate category knowledge into cohesive brand programs, working with category management, merchandising, suppliers, and the internal marketing team to drive sell-through in 700+ stores.

The ideal candidate has 5–7 years of brand marketing experience in pet or farm categories, strong communications, and