Senior Brand Marketing Manager

Jobtailor; Austin (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

Jobtailor is seeking an experienced brand marketing leader to shape and govern an enterprise-brand program in the US market. You will define architecture, naming conventions, and governance while driving campaigns across media, events, and digital channels.

The role requires 8+ years in brand marketing, strong stakeholder and project management, and a data-driven approach to optimizing brand impact. Collaboration and leadership are essential for success.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of brand marketing experience; B2B or tech industry a plus.
• Proven success executing brand strategies across channels.
• Strong understanding of brand identity, messaging, visual systems, governance.

Responsibilities

• Develop and refine brand strategy, including positioning, messaging, voice, and narrative.
• Define, document, and govern brand architecture across master brands and portfolios.
• Support brand naming strategy and governance for new products and capabilities.
• Lead planning and execution of brand campaigns across media and events.
• Create and maintain brand governance materials, templates, and enablement resources.
• Review communications and experiences for brand consistency across touchpoints.
• Define KPIs for brand health and track awareness, sentiment, and share of voice.
• Establish tracking frameworks and use data to inform decisions.
• Monitor branding trends to inform creative direction.
• Collaborate with stakeholders and creative teams to align execution with standards.
• Manage timelines, budgets, and resources to deliver high-quality assets.

Skills

Brand Strategy Development

Brand Architecture Governance

Data-Driven Decision Making

Stakeholder Management

Project Management

SEO

Competitive Review

Microsoft Office Suite

AI Tools

Excellent Communication

Organizational Skills

Problem-Solving

Collaboration

Curiosity

Education

Bachelor’s degree in marketing, communications, or a related field

Tools

AI Tools

Job description

Responsibilities

• Develop and refine brand strategy, including positioning, messaging, voice, and narrative.


• Define, document, and govern brand architecture across master brand, sub-brands, products, solutions, capabilities, programs, campaigns, and partner offerings.


• Support brand naming strategy and governance for new products, solutions, data offerings, agents, and capabilities.


• Lead planning and execution of brand campaigns and initiatives across media, events, digital, and social channels.


• Create and maintain brand governance materials, including guidelines, naming conventions, decision trees, templates, training materials, and enablement resources.


• Serve as primary brand steward by reviewing advertising, events, web, internal communications, and customer-facing experiences for brand consistency.


• Define KPIs for brand health, including awareness, consideration, sentiment, and share of voice.


• Establish tracking and reporting frameworks and use data to inform decisions.


• Monitor branding, design, and consumer behavior trends to inform creative direction.


• Collaborate with internal stakeholders and creative teams to align execution with brand standards.


• Manage timelines, budgets, and resources to deliver high-quality brand assets and experiences.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.


• 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus.


• Proven success in developing and executing brand strategies across channels.


• Strong understanding of brand identity, messaging, visual systems, and brand governance.


• Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance.


• Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks.


• Experience participating in or leading naming workstreams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination.


• Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents.


• Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact.


• Strong organizational and project management skills.


• Strong facilitation and stakeholder management skills, with the ability to align cross-functional teams and influence decisions without direct authority.


• Proficiency in Microsoft Office Suite.


• Understands and embraces AI tools; demonstrates curiosity, adaptability, and ethical awareness in navigating AI-driven environments.


• Ownership mindset, problem-solving ability, curiosity, proactivity, and collaboration.


• Continuous growth mindset and willingness to keep learning through experiences, relationships, courses, and programs.


• Where applicable, fluency in English and languages relevant to the working market.


• Ability to sit, speak, and operate a telephone and/or computer for long periods of time.


• Ability to handle pressure, stressful conditions, and conflict resolution.


• Ability to work day, evening, and/or weekend hours as needed.


• Regular attendance in the office.

Core Competencies

Demonstrates expertise in developing and executing brand strategies, including brand architecture, messaging, and governance. Proficient in utilizing data-driven insights to inform brand health metrics and optimize campaign impact across various channels.

Highest-signal resume keywords

• Brand Strategy Development


• Brand Architecture Governance


• Data-Driven Decision Making


• Stakeholder Management


• Project Management

Hard Skills

• Brand Identity


• Messaging


• Visual Systems


• Naming Conventions


• KPI Definition


• Campaign Execution


• Market Insights


• SEO


• Competitive Review


• Microsoft Office Suite

Soft Skills

• Excellent Communication


• Organizational Skills


• Problem-Solving


• Collaboration


• Curiosity

Industry Keywords

• B2B Marketing


• Technology Industry


• Brand Governance


• Consumer Behavior Trends


• Cross-Functional Alignment

Tools & Technologies

• AI Tools