Manager, Brand Insights and Measurement

Jobtailor; Chicago (IL); On-site; USD 120,000 - 160,000; Full time

Job summary

Jobtailor in Chicago seeks a senior leader to drive global brand tracking and strategic research. You will define health KPIs, analyze performance trends, and translate insights into actionable roadmaps that influence executives and business outcomes.

You will collaborate with Marketing, Communications, and Analytics to ensure insights guide campaigns and experiences, shaping brand equity in a complex organization.

Qualifications

• Bachelor’s degree in Marketing, Business, Psychology, or a related field (or equivalent experience)
• 7+ years of experience in brand insights, market research, or brand strategy
• Experience leading brand tracking programs and strategic research initiatives
• Expertise in brand equity measurement and brand health frameworks
• Qualitative and quantitative research methodologies
• Experience partnering with analytics teams to develop measurement approaches
• Ability to connect insights to business outcomes and strategy
• Experience evaluating brand campaign effectiveness and communicating brand impact, ROI, and performance outcomes to business leaders
• Excellent communication and storytelling skills, including presenting to senior leaders
• Cross‑functional collaboration skills across marketing, communications, and digital teams
• Preferred: experience defining or evolving global brand strategies in complex organizations
• Preferred: healthcare/consumer health industry familiarity
• Preferred: advanced segmentation, U&A studies, and message testing
• Preferred: brand performance dashboards and analytics outputs
• Preferred: influence senior stakeholders and drive alignment across teams
• Preferred: curiosity about external brand trends, benchmarks, and best practices
• Strongly preferred: client/corporate brand‑side experience in in‑house marketing organizations

Responsibilities

• Lead global brand tracking programs measuring awareness, consideration, trust, and reputation
• Define and evolve brand health KPIs and measurement frameworks aligned to long‑term strategy
• Analyze brand performance trends and identify drivers of brand equity growth or decline
• Design and execute qualitative and quantitative strategic research
• Interpret research to identify how brands are built, differentiated, and sustained
• Translate insights into strategic recommendations and a roadmap to strengthen brand performance
• Partner with Marketing, Communications, and Analytics to align insights with execution
• Connect brand metrics to business outcomes and inform strategic decisions
• Evaluate brand investments and marketing campaigns, measure ROI, and provide actionable recommendations
• Develop narratives explaining brand performance data, campaign effectiveness, consumer perception shifts, and brand equity opportunities
• Embed insights into campaigns, messaging, and customer experiences
• Deliver executive‑ready storytelling that influences leadership decisions

Skills

Brand insights

Brand tracking

Market research

Brand strategy

Quantitative research

Qualitative research

Storytelling

Executive communication

Cross-functional collaboration

Brand equity measurement

KPI development

Education

Bachelor’s degree in Marketing/Business/Psychology

Tools

Brand performance dashboards

Job description

• Lead global brand tracking programs measuring awareness, consideration, trust, and reputation
• Define and evolve brand health KPIs and measurement frameworks aligned to long‑term strategy
• Analyze brand performance trends and identify drivers of brand equity growth or decline
• Design and execute qualitative and quantitative strategic research
• Interpret research to identify how brands are built, differentiated, and sustained
• Translate insights into strategic recommendations and a roadmap to strengthen brand performance
• Partner with Marketing, Communications, and Analytics to align insights with execution
• Connect brand metrics to business outcomes and inform strategic decisions
• Evaluate brand investments and marketing campaigns, measure ROI, and provide actionable recommendations
• Develop narratives explaining brand performance data, campaign effectiveness, consumer perception shifts, and brand equity opportunities
• Embed insights into campaigns, messaging, and customer experiences
• Deliver executive‑ready storytelling that influences leadership decisions

Requirements

• Bachelor’s degree in Marketing, Business, Psychology, or a related field (or equivalent experience)
• 7+ years of experience in brand insights, market research, or brand strategy
• Experience leading brand tracking programs and strategic research initiatives
• Expertise in brand equity measurement and brand health frameworks
• Qualitative and quantitative research methodologies
• Experience partnering with analytics teams to develop measurement approaches
• Ability to connect insights to business outcomes and strategy
• Experience evaluating brand campaign effectiveness and communicating brand impact, ROI, and performance outcomes to business leaders
• Excellent communication and storytelling skills, including presenting to senior leaders
• Cross‑functional collaboration skills across marketing, communications, and digital teams
• Preferred: experience defining or evolving global brand strategies in complex organizations
• Preferred: background in healthcare, consumer health, or adjacent industries
• Preferred: familiarity with advanced segmentation, U&A studies, and message testing
• Preferred: experience with brand performance dashboards and analytics outputs
• Preferred: ability to influence senior stakeholders and drive alignment across teams
• Preferred: curiosity about external brand trends, benchmarks, and best practices
• Strongly preferred: client/corporate brand‑side experience managing brand insights and measurement within an in‑house marketing organization

Demonstrates expertise in brand insights and strategic research, with a strong ability to connect brand metrics to business outcomes. Proficient in qualitative and quantitative methodologies, capable of delivering actionable recommendations that influence leadership decisions.

Highest-signal resume keywords

• Brand Equity Measurement
• Brand Health Frameworks
• Qualitative Research Methodologies
• Quantitative Research Methodologies
• Cross‑Functional Collaboration

ATS Optimization Keywords

Hard Skills

• Brand Tracking Programs
• Strategic Research Initiatives
• Data Analysis
• KPI Development
• Campaign Effectiveness Evaluation
• ROI Measurement
• Narrative Development
• Insight Translation
• Performance Dashboard Development
• Advanced Segmentation

Soft Skills

• Excellent Communication
• Storytelling Skills
• Influencing Senior Stakeholders
• Curiosity About Brand Trends
• Cross-Functional Collaboration Skills

Industry Keywords

• Marketing
• Market Research
• Brand Strategy
• Consumer Health
• Healthcare

Tools & Technologies

• Brand Performance Dashboards
• Analytics Outputs