Creative Director, Brand and Design

Jobtailor; Conshohocken (Montgomery County); On-site; USD 120,000 - 180,000; Full time

Job summary

Archwell Capital seeks an experienced design leader to steer brand identity across its family of operating companies. You will define cohesive brand systems, ensure alignment while preserving distinct sub-brands, and evolve brand guidelines.

This role blends strategic branding with hands-on UI/UX, collaborating with Legal for governance and partnering with technology teams. The ideal candidate has a strong portfolio, 8+ years in brand/digital design, and proficiency in Figma and Adobe Creative

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, Interactive Design, User Experience Design, Fine Arts, or related field; or an equivalent combination of education and relevant professional experience
• 8+ years of progressive experience in brand, marketing, digital, or product design with leadership responsibility
• Portfolio demonstrating depth in graphic/brand design and UI/UX design
• Experience extending an established brand system across multiple brands while maintaining a consistent standard
• Experience managing external agencies, freelancers, or creative partners

Responsibilities

• Lead the visual brand and creative design function across Archwell Capital and its operating companies
• Extend the Archwell Capital brand identity into a cohesive portfolio-wide brand system
• Define how parent and operating company brands align, remain distinct, and are expressed
• Develop, maintain, and evolve brand guidelines
• Partner with Legal on trademark, brand protection, and brand governance matters
• Review materials for brand consistency across Archwell Capital and its operating companies
• Design internal communications, town halls, all-hands meetings, executive communications, intranet content, and culture campaigns
• Create onboarding and employee-experience materials
• Design end-to-end digital and web experiences, including information architecture, wireframes, UI design, and responsive design
• Incorporate search optimization and AI discoverability considerations into digital design

Skills

Brand Identity Development

UI/UX Design

Figma Proficiency

Adobe Creative Cloud

Creative Direction

Education

Bachelor’s degree in Graphic Design or related

Tools

Figma

Adobe Creative Cloud

Job description

• Lead the visual brand and creative design function across Archwell Capital and its operating companies


• Extend the Archwell Capital brand identity into a cohesive portfolio-wide brand system


• Define how parent and operating company brands align, remain distinct, and are expressed


• Develop, maintain, and evolve brand guidelines


• Establish standards and processes for integrating newly acquired companies into the broader brand architecture


• Partner with Legal on trademark, brand protection, and brand governance matters


• Review materials for brand consistency across Archwell Capital and its operating companies


• Support employer brand, employee communications, and culture initiatives with People and Culture


• Develop and maintain employer-brand visual identity, recruiting materials, careers content, and candidate-facing assets


• Design internal communications, town halls, all-hands meetings, executive communications, intranet content, and culture and recognition campaigns


• Create onboarding and employee-experience materials


• Design end-to-end digital and web experiences, including information architecture, wireframes, UI design, and responsive design


• Partner with Technology and development teams through implementation and quality assurance


• Incorporate search optimization and AI discoverability considerations into digital design


• Establish and manage creative intake, prioritization, workflow, and turnaround processes


• Manage design tools and licenses, including Figma and Adobe Creative Cloud


• Brief, direct, and review external agencies, freelancers, and creative partners


• Help build and scale the internal design function


• Provide guidance, leadership, or training to others without direct reports


• Perform other related duties as assigned and comply with company policies and procedures

Requirements

• Bachelor’s degree in Graphic Design, Visual Communication, Interactive Design, User Experience Design, Fine Arts, or a related field; or an equivalent combination of education and relevant professional experience


• 8+ years of progressive experience in brand, marketing, digital, or product design, including experience as an Art Director, Design Lead, Senior Designer, or similar role with responsibility for creative quality and direction


• Demonstrated expertise across both graphic/brand design and UI/UX design, supported by a portfolio showing significant depth in each discipline


• Portfolio demonstrating experience building or substantially evolving brand identity systems, as well as delivering high-quality marketing and digital design


• Experience extending an established brand system across multiple brands while maintaining a consistent shared standard


• Strong knowledge of typography, color, layout, and visual design principles


• Full-cycle web and UI/UX design experience, including information architecture, wireframing, user interface design, responsive design, and partnership with engineering teams through implementation and quality assurance


• Advanced proficiency with Figma and Adobe Creative Cloud


• Demonstrated ability to develop multiple high-quality creative concepts quickly and move selected concepts through final execution


• Ability to operate independently as the primary design authority


• Preferred: experience supporting a parent company and subsidiaries or another multi‑brand portfolio environment


• Preferred: experience with employer brand and/or internal communications design


• Preferred: experience with motion design, animation, and video


• Preferred: experience directing and managing external agencies, freelancers, or other creative partners


• Preferred: executive‑level presentation design experience


• Preferred: experience within financial services, insurance, real estate, or another regulated industry


• Certificates, licenses, registrations: None Required

Core Competencies

Demonstrates expertise in brand identity development and visual design, with a strong focus on UI/UX design and digital experiences. Capable of leading creative functions, managing design processes, and ensuring brand consistency across multiple platforms.

Highest-signal resume keywords

• Brand Identity Development


• UI/UX Design


• Figma Proficiency


• Adobe Creative Cloud Expertise


• Creative Direction

Hard Skills

• Graphic Design


• Visual Communication


• Information Architecture


• Wireframing


• Responsive Design


• Typography


• Color Theory


• Layout Principles


• Digital Design


• Motion Design

Soft Skills

• Leadership


• Collaboration


• Creative Concept Development


• Independent Operation


• Communication

Industry Keywords

• Brand Governance


• Employer Branding


• Internal Communications


• Multi-Brand Portfolio


• Financial Services

Tools & Technologies

• Figma


• Adobe Creative Cloud