Senior Marketing Manager

Tyson Foods; Springdale (AR); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Paid time off

401(k) plans

Health, life, dental, vision and Rx

Job summary

Tyson Foods is seeking a Senior Marketing Manager to lead brand strategy for our identified portfolio and shape how the brand shows up in the market.

This full-time onsite role sits at the World Headquarters in Springdale, Arkansas, with responsibility to coach one direct report and drive growth through strategic brand initiatives.

Qualifications

• Bachelor's degree required; MBA a plus.
• Experience leading brand marketing with a track record of strategy ownership.
• Strong analytical skills and ability to translate data into strategic recommendations.

Responsibilities

• Own and evolve brand strategy and positioning across the portfolio.
• Synthesize consumer data to inform strategy and GTM decisions.
• Identify growth opportunities and drive white space strategies.
• Monitor brand equity, share and performance; adjust plans accordingly.
• Lead cross-functional teams and manage agency relationships for high-quality output.
• Develop annual brand plans, budget allocation, and success metrics.
• Coach and develop one direct report.

Skills

Brand strategy

Leadership

Budget management

Cross-functional collaboration

Analytics

People management

Education

Bachelor's degree

MBA

Job description

Job Details: Summary The Senior Marketing Manager leads brand strategy for the identified portfolio, shaping how the brand shows up in the market and ensuring every initiative — from innovation to marketing mix — ladders back to a clear, differentiated brand position. The core mandate is strategic: defining where the brands play, the role they each play in the portfolio, how the brands win, and why consumers should choose. The Senior Marketing Manager also leads one direct report, providing coaching and development to build a strong bench of brand marketing talent. This position will sit full time onsite at our World Headquarters in Springdale, Arkansas.

Key Responsibilities

• Brand Positioning & Strategy: Own and evolve the brand strategy, including brand purpose, positioning, target consumer definition, and competitive differentiation, in partnership with the business unit GM and team.
• Consumer & Insights: Synthesize as well as recommend quantitative and qualitative consumer data (segmentation, usage & attitude studies, purchase behavior, social listening) to identify unmet needs and emerging trends; translate findings into clear, actionable insights that inform brand positioning, innovation priorities, and go-to-market strategy; partner with consumer insights teams to design and prioritize research that closes critical knowledge gaps.
• Growth Planning: Partner with insights, category management, and innovation teams to identify white space and growth opportunities; translate consumer and market insights into actionable brand strategies for future growth.
• Brand Health & Performance: Monitor brand equity, market share, and business performance; use data to course-correct strategy and prioritize investment.
• Cross-Functional Leadership: Serve as the strategic connective tissue across creative, media, shopper marketing, social, and digital experience to ensure a consistent, on-brand experience across all consumer touchpoints; partner with media agency partners to shape media strategy — channel mix, audience targeting, and investment allocation — ensuring plans align with brand positioning and growth priorities; manage agency relationships (creative, media, and specialist partners) to drive high-quality output, accountability to brief, and efficient use of budget.
• Portfolio & Architecture: Guide decisions on product portfolio, naming, and brand architecture within the Snacking space to maintain a coherent brand system.
• Innovation Partnership: Provide strategic brand input into new product development, ensuring launches are grounded in consumer need and brand equity.
• Marketing Plan Development: Build annual brand plans, including objectives, strategies, budget allocation, and success metrics, in partnership with the Sr. Director and the business unit GMs and their teams.
• Budget Management: Own disciplined, ongoing stewardship of the marketing budget in partnership with the GMs (P&L owners) — including annual planning, in-year reallocation, and ROI tracking across media, innovation, and shopper investments; proactively identify efficiency opportunities and reallocate spend toward highest-return initiatives; ensure spend pacing, forecasting accuracy, and variance reporting meet finance and leadership expectations.
• Creative Oversight: Set creative briefs and strategic guardrails for the creative team; evaluate creative output against brand strategy rather than leading creative development directly.
• People Leadership: Manage and develop one direct report setting clear priorities, providing regular coaching, and supporting their growth within the marketing organization.

Requirements

• Education: Bachelor's degree required; MBA a plus
• Experience: 8+ years of progressive brand marketing experience, with demonstrated ownership of brand strategy.
• Experience in CPG, food, or a comparably regulated/retail-driven category preferred
• Strong analytical skills — comfortable translating data and consumer insight into strategic recommendations
• Track record of leading cross-functional initiatives and influencing without direct authority
• Prior people management experience, or demonstrated readiness to manage and develop a direct report

Position Specific Requirements

• Must reside in the United States to be considered.
• Sponsorship is not available for this position.
• Relocation Assistance Eligible: Yes
• Work Shift: 1ST SHIFT (United States of America)
• Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Physical Requirements

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Equal Opportunity Statement

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

Benefits

• We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

Company Culture

Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in helping us in raising expectations. Join us on the journey. At Tyson, we feed the world like family. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy! We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business. We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work.

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