Senior Brand Manager, V8 Growth & Innovation

The Campbell's Company; Camden (NJ); On-site; USD 116,000 - 159,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

401(k) plan

Job summary

The Campbell's Company is seeking a Senior Associate Brand Manager for V8 Beverage to shape growth opportunities, drive innovation, and strengthen brand relevance across occasions. You will partner with marketing, sales, finance, and insights teams to translate consumer data into actionable growth plans and robust brand strategies.

You will influence portfolio direction, oversee renovation initiatives, and lead cross-functional teams to deliver on high-impact growth milestones with strong

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 6+ years in Brand Management or related commercial roles.
• Experience supporting innovation or product renovation initiatives.
• Strong business acumen and ability to translate data into actions.
• Proven cross-functional project leadership and multiple priorities.
• Experience building business cases and stage-gate processes.
• Strong communication and storytelling skills.
• Ability to influence across functions and leadership levels.
• Experience using consumer insights, syndicated data, and financial analysis.
• Strong project management and organizational skills.

Responsibilities

• Lead long-term growth strategy across V8 Core, Splash, and renovation initiatives.
• Identify growth opportunities from consumer insights and market trends.
• Develop a 3–5 year growth roadmap to boost household penetration.
• Support portfolio strategy to optimize assortment and core business.
• Develop understanding of consumers, customers, and category dynamics.
• Translate insights into actionable recommendations for leadership.
• Lead innovation and renovation from concept to launch and post-launch review.
• Manage cross-functional teams through stage-gate processes.
• Monitor sales, share, penetration, distribution, velocity, and profitability.
• Summarize data into compelling stories for decision making.

Skills

Brand Management

Innovation

Cross-functional leadership

Analytical skills

Business case development

Stakeholder influence

Storytelling

Project management

Market insights

Education

Bachelor’s degree in Marketing or related field

Tools

CPG market analysis

Job description

The Campbell's Company is seeking a Senior Associate Brand Manager for V8 Beverage to shape growth opportunities, drive innovation, and strengthen brand relevance across occasions. You will partner with marketing, sales, finance, and insights teams to translate consumer data into actionable growth plans and robust brand strategies.

You will influence portfolio direction, oversee renovation initiatives, and lead cross-functional teams to deliver on high-impact growth milestones with strong