Sr Associate Brand Manager, V8 Beverage

The Campbell's Company; Camden (NJ); On-site; USD 116,000 - 159,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

401(k) plan

Job summary

The Campbell's Company is seeking a Senior Associate Brand Manager for V8 Beverage to shape growth opportunities, drive innovation, and strengthen brand relevance across occasions. You will partner with marketing, sales, finance, and insights teams to translate consumer data into actionable growth plans and robust brand strategies.

You will influence portfolio direction, oversee renovation initiatives, and lead cross-functional teams to deliver on high-impact growth milestones with strong

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 6+ years in Brand Management or related commercial roles.
• Experience supporting innovation or product renovation initiatives.
• Strong business acumen and ability to translate data into actions.
• Proven cross-functional project leadership and multiple priorities.
• Experience building business cases and stage-gate processes.
• Strong communication and storytelling skills.
• Ability to influence across functions and leadership levels.
• Experience using consumer insights, syndicated data, and financial analysis.
• Strong project management and organizational skills.

Responsibilities

• Lead long-term growth strategy across V8 Core, Splash, and renovation initiatives.
• Identify growth opportunities from consumer insights and market trends.
• Develop a 3–5 year growth roadmap to boost household penetration.
• Support portfolio strategy to optimize assortment and core business.
• Develop understanding of consumers, customers, and category dynamics.
• Translate insights into actionable recommendations for leadership.
• Lead innovation and renovation from concept to launch and post-launch review.
• Manage cross-functional teams through stage-gate processes.
• Monitor sales, share, penetration, distribution, velocity, and profitability.
• Summarize data into compelling stories for decision making.

Skills

Brand Management

Innovation

Cross-functional leadership

Analytical skills

Business case development

Stakeholder influence

Storytelling

Project management

Market insights

Education

Bachelor’s degree in Marketing or related field

Tools

CPG market analysis

Job description

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

HOW YOU WILL MAKE HISTORY HERE…

As the Senior Associate Brand Manager, V8 Beverage, you will help shape the future growth of one of America’s most iconic beverage brands. You will play a key role in accelerating the V8 business by identifying consumer-driven growth opportunities, advancing innovation and renovation initiatives, and delivering brand strategies that increase household penetration, drive consumption, and strengthen V8’s relevance across evolving beverage occasions. This role offers the opportunity to influence brand building, innovation, omnichannel activation, and long-term business planning while partnering across the organization to bring growth strategies to life.

WHAT YOU WILL DO…

• Lead the development and execution of V8’s long-term growth strategy across V8 Core, Splash, renovation initiatives, and future innovation platforms.
• Identify and prioritize growth opportunities using consumer insights, marketplace trends, competitive intelligence, and business performance data.
• Help build and execute a 3-5 year growth roadmap focused on increasing household penetration, consumption, and usage occasions.
• Support portfolio strategy by identifying opportunities to optimize assortment, strengthen the core business, and improve innovation productivity.
• Develop a deep understanding of consumers, customers, category trends, and competitive dynamics to inform business recommendations.
• Translate consumer and marketplace insights into actionable strategies and recommendations for senior leadership.
• Lead and support innovation and renovation initiatives from concept development through commercialization and post-launch evaluation.
• Manage cross-functional project teams through stage-gate processes, ensuring initiatives are delivered on time, within budget, and aligned with business objectives.
• Monitor business performance across sales, share, penetration, distribution, velocity, and profitability metrics.
• Synthesize data and insights into compelling stories and recommendations that drive decision-making and business results.
• Support Integrated Business Planning, Annual Operating Planning, Monthly Business Reviews, innovation milestones, and leadership presentations.

WHO YOU WILL WORK WITH…

In this role, you will partner closely with teams across Marketing, Sales, Finance, Consumer Insights, Innovation, Research & Development, Shopper Marketing, Omnichannel, Revenue Growth Management, and Operations to drive business performance and advance innovation initiatives. You will collaborate with cross-functional leaders and agency partners to align priorities, navigate business tradeoffs, and successfully deliver brand growth strategies. You will also work closely with technical and commercial teams to bring innovation and renovation projects from concept through commercialization.

WHAT YOU BRING TO THE TABLE… (MUST HAVE)

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 6+ years of experience in Brand Management, Innovation, Marketing, or related commercial functions.
• Experience supporting innovation, commercialization, or product renovation initiatives.
• Strong business acumen and analytical skills with the ability to translate complex data into actionable recommendations.
• Proven ability to lead cross-functional projects and manage multiple priorities simultaneously.
• Experience developing business cases and supporting stage-gate decision processes.
• Strong communication, presentation, and storytelling skills.
• Ability to influence stakeholders and build alignment across multiple functions and levels of leadership.
• Experience leveraging consumer insights, syndicated data, retailer data, and financial analysis to inform business decisions.
• Strong project management, prioritization, and organizational skills.

IT WOULD BE GREAT IF YOU HAVE… (NICE TO HAVE)

• MBA or advanced business degree.
• Consumer Packaged Goods (CPG) experience.
• Food and beverage industry experience.
• Experience leading innovation or renovation projects from concept through launch.
• Familiarity with household penetration, category growth strategies, and portfolio management.
• Experience working within complex, matrixed organizations.
• Knowledge of Integrated Business Planning and Annual Operating Planning processes.
• Passion for consumer insights, innovation, and building iconic brands.

Compensation and Benefits

The target base salary range for this full-time, salaried position is between $115,800-$159,200. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.