Senior Brand Manager, V8 Growth & Innovation

Campbell Soup Company; Camden (NJ); On-site; USD 116,000 - 159,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

On-site fitness center

On-site day care

Job summary

Campbell Soup Company in Camden, NJ is seeking a Senior Associate Brand Manager, V8 Beverage, to shape growth by identifying consumer opportunities, advancing renovation initiatives, and delivering brand strategies that increase household penetration and drive consumption.

You will lead cross‑functional teams, build a 3–5 year growth roadmap, optimize portfolio strategy, and translate insights into actions for senior leadership.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 6+ years of experience in Brand Management, Innovation, Marketing, or related commercial functions.
• Experience supporting innovation, commercialization, or product renovation initiatives.
• Strong business acumen and analytical skills with the ability to translate complex data into actionable recommendations.
• Proven ability to lead cross‑functional projects and manage multiple priorities simultaneously.
• Experience developing business cases and supporting stage‑gate decision processes.
• Strong communication, presentation, and storytelling skills.
• Ability to influence stakeholders and build alignment across multiple functions and levels of leadership.
• Experience leveraging consumer insights, syndicated data, retailer data, and financial analysis to inform business decisions.
• Strong project management, prioritization, and organizational skills.

Responsibilities

• Lead the development and execution of long‑term growth strategy across core brands and renovations.
• Identify growth opportunities using consumer insights and market trends.
• Build and execute a 3–5 year growth roadmap to increase household penetration and usage occasions.
• Support portfolio strategy by optimizing assortment and strengthening the core business.
• Translate consumer insights into actionable recommendations for senior leadership.
• Lead and manage cross‑functional projects through stage‑gate processes.
• Monitor sales, share, penetration, distribution, velocity, and profitability metrics.
• Support planning processes and leadership presentations.

Skills

Brand management

Cross-functional leadership

Storytelling

Analytical skills

Communication skills

Stakeholder influence

Education

Bachelor’s degree in Marketing, Business Administration, or a related field

Job description

Campbell Soup Company in Camden, NJ is seeking a Senior Associate Brand Manager, V8 Beverage, to shape growth by identifying consumer opportunities, advancing renovation initiatives, and delivering brand strategies that increase household penetration and drive consumption.

You will lead cross‑functional teams, build a 3–5 year growth roadmap, optimize portfolio strategy, and translate insights into actions for senior leadership.