Senior Brand Manager, V8 Growth

Campbell's; Camden (NJ); On-site; USD 116,000 - 159,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Job summary

Campbell's seeks a Senior Associate Brand Manager for V8 Beverage to shape the future growth of a leading American beverage brand. You will identify consumer-driven opportunities, drive innovation and renovation, and deliver strategies to increase household penetration and consumption.

You will partner with Marketing, Sales, Finance, Consumer Insights, and R&D to align priorities and bring growth plans to life, influencing leadership with data-driven stories.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field is required.
• 6+ years of experience in Brand Management, Innovation, Marketing, or related commercial functions.
• Experience supporting innovation, commercialization, or product renovation initiatives.
• Strong business acumen and analytical skills with the ability to translate complex data into actionable recommendations.
• Proven ability to lead cross-functional projects and manage multiple priorities.
• Experience developing business cases and supporting stage-gate decision processes.
• Strong communication, presentation, and storytelling skills.
• Ability to influence stakeholders and build alignment across multiple functions and levels of leadership.
• Experience leveraging consumer insights, syndicated data, retailer data, and financial analysis to inform business decisions.
• Strong project management, prioritization, and organizational skills.

Responsibilities

• Lead the development and execution of V8’s long-term growth strategy across core products, Splash, renovations, and future platforms.
• Identify and prioritize growth opportunities using consumer insights, market trends, competitive intelligence, and performance data.
• Develop a 3–5 year growth roadmap to increase household penetration, consumption, and usage occasions.
• Support portfolio strategy by optimizing assortment, strengthening the core, and improving productivity.
• Build deep understanding of consumers, customers, category trends, and competitive dynamics to inform recommendations.
• Translate insights into actionable strategies for senior leadership.
• Lead and support innovation and renovation initiatives from concept to launch and post-launch review.
• Manage cross-functional teams through stage-gate processes, delivering on time and budget.
• Monitor performance across sales, share, penetration, distribution, velocity, and profitability metrics.
• Synthesize data and insights into compelling stories and recommendations for decision-making and results.
• Support Integrated Business Planning, OPP, Monthly Reviews, milestones, and leadership presentations.

Skills

Brand Management

Innovation

Marketing

Cross-functional Leadership

Analytics

Education

Bachelor's degree in Marketing/Business

Job description

Campbell's seeks a Senior Associate Brand Manager for V8 Beverage to shape the future growth of a leading American beverage brand. You will identify consumer-driven opportunities, drive innovation and renovation, and deliver strategies to increase household penetration and consumption.

You will partner with Marketing, Sales, Finance, Consumer Insights, and R&D to align priorities and bring growth plans to life, influencing leadership with data-driven stories.