Senior Brand Manager — Tentpole Campaigns (Summer)

Hershey Company; Hershey (PA); On-site; USD 109,000 - 136,000; Full time

Benefits offered by this job

Health & Wellbeing

Financial Security

Time Off & Flexibility

Growth & Development

Job summary

The Hershey Company is seeking a Sr. Associate Brand Manager, Tentpoles, to lead the development and execution of strategies across key occasions, turning insights into actionable plans.

You will partner cross-functionally to align consumer, cultural, and occasion insights with portfolio strategies. You will coordinate with Brand Marketing, Commercial Strategy, Licensing, Consumer Insights, Supply Chain, Finance, agencies, and vendors to implement initiatives from strategy through marketplace

Qualifications

• Minimum 3 years of relevant work experience.
• Strong strategic thinking and planning skills, with the ability to translate consumer and business insights into actionable recommendations.
• Demonstrated ability to collaborate across brands and functions and influence without direct authority.
• Strong business acumen, analytical skills, and project management capability, including managing multiple priorities against fixed seasonal milestones.
• Strong written and verbal communication skills across diverse audiences, including senior leadership.
• Functional marketing expertise; experience with syndicated and consumer data sources such as Circana and Numerator is preferred.
• Experience with integrated marketing, seasonal programs, merchandising, innovation, or commercialization is preferred.
• Demonstrated accountability for business results and economic value creation.

Responsibilities

• Leverage consumer, category, cultural, and occasion insights to identify opportunities that strengthen Hershey’s leadership across key tentpole moments.
• Support the development of tentpole strategies, translating insights into clear recommendations for partnerships, product, packaging, promotions and merchandising.
• Partner across brands to build cohesive programs that leverage the strength of the One Hershey portfolio while maintaining each brand’s distinct role.
• Coordinate with Brand Marketing, Commercial Strategy, Licensing, Consumer Insights, DCS, Supply Chain, Finance, agencies, research vendors, and other partners to execute initiatives from strategy through marketplace activation.
• Manage campaign timelines, asset delivery, and accuracy across channels, ensuring work meets brand standards, consumer needs, and key milestones.
• Manage multiple interconnected workstreams and present clear recommendations to cross-functional partners and senior leaders.

Skills

Strategy

Planning

Cross-functional

Communication

Analytics

Project management

Job description

The Hershey Company is seeking a Sr. Associate Brand Manager, Tentpoles, to lead the development and execution of strategies across key occasions, turning insights into actionable plans.

You will partner cross-functionally to align consumer, cultural, and occasion insights with portfolio strategies. You will coordinate with Brand Marketing, Commercial Strategy, Licensing, Consumer Insights, Supply Chain, Finance, agencies, and vendors to implement initiatives from strategy through marketplace