Associate Brand Manager, Channel Dev - Packtypes (Remote)

Hershey Company; Hershey (PA); Hybrid; USD 109,000 - 136,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off

Career development opportunities

Job summary

The Hershey Company is seeking an Associate Brand Manager for the Channel Development Packtypes in Hershey, PA (remote eligible). This role connects Brand Marketing, Demand Creation Strategy, Channel Development, and Sales to advance Price-Pack Architecture across brands.

The candidate will lead cross-functional initiatives, analyze performance, and shape a three-year pipeline while driving growth, profitability, and share. MBA preferred; 3+ years of experience required.

Qualifications

• MBA preferred or internal Hershey experience may be accepted in lieu of an MBA.
• 3+ years of relevant professional experience.
• Ability to lead multiple priorities and collaborate across functions.

Responsibilities

• Lead priority projects designed to deliver business-segment growth objectives.
• Analyze business performance and translate insights into clear, actionable recommendations.
• Shape the strategic three-year and annual 12-month PPA pipeline.
• Partner across Brand, Demand Creation, Channel Development, and Sales on product and PPA opportunities.
• Guide priority initiatives through governance, from strategic briefing through commercial alignment and implementation.
• Build cross-functional consensus around project priorities and cost/benefit trade-offs.
• Maintain strong understanding of the commercial, operational, and financial dimensions of the business.
• Assess customers, competitors, market trends, and the broader business environment to identify implications and opportunities.

Skills

Brand Marketing

Channel Development

Leadership

Strategic thinking

Analytical

Communication

Education

MBA

Job description

The Hershey Company is seeking an Associate Brand Manager for the Channel Development Packtypes in Hershey, PA (remote eligible). This role connects Brand Marketing, Demand Creation Strategy, Channel Development, and Sales to advance Price-Pack Architecture across brands.

The candidate will lead cross-functional initiatives, analyze performance, and shape a three-year pipeline while driving growth, profitability, and share. MBA preferred; 3+ years of experience required.