Senior Brand Manager: Growth, Innovation & Digital

Altadis USA; Fort Lauderdale (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Altadis U.S.A. is seeking a Senior Brand Manager to lead a portfolio of premium brands, shaping growth strategies, product innovation, consumer marketing, and digital engagement.

You will own brand performance and P&L, drive agency partnerships, and collaborate with manufacturing facilities to commercialize new concepts. The role requires a BA/BS in Marketing and 5+ years of experience, with fluency in English and Spanish.

Qualifications

• BA/BS in Marketing or related field.
• 5+ years of work experience.
• Fluent in English and Spanish (writing, reading and speaking).
• Proficient with Word, Excel, Outlook, PowerPoint.

Responsibilities

• Serve as a brand steward, strengthening positioning, desirability and consumer relevance while delivering sustainable, profitable growth.
• Brand and portfolio strategy, identifying opportunities to premiumize the portfolio, strengthen brand equity and unlock future growth.
• Drive product innovation process—from consumer insight and concept development through commercialization and launch—aligning agency partners, Product Capability teams and manufacturing facilities behind the brand vision and commercial ambition.
• Own brand performance and P&L delivery, including investment planning, forecasting, pricing, profitability and ongoing identification of growth opportunities.
• Develop compelling brand strategies, business cases and performance updates for senior leadership and key stakeholders.
• Partner with Trade Marketing to translate brand strategy into elevated merchandising, promotional and channel programs that increase visibility, distribution and consumer engagement.
• Develop distinctive consumer activations, experiences and event platforms that bring each brand’s positioning to life and deepen consumer relevance.
• Build an integrated digital engagement strategy across social media, content, CRM and emerging platforms to grow brand communities, strengthen consumer relationships and drive measurable results.

Skills

Brand strategy

P&L ownership

Digital & social media

Cross-functional leadership

Bilingual English/Spanish

Education

BA/BS in Marketing

Tools

MS Office

Job description

Altadis U.S.A. is seeking a Senior Brand Manager to lead a portfolio of premium brands, shaping growth strategies, product innovation, consumer marketing, and digital engagement.

You will own brand performance and P&L, drive agency partnerships, and collaborate with manufacturing facilities to commercialize new concepts. The role requires a BA/BS in Marketing and 5+ years of experience, with fluency in English and Spanish.