Senior Brand Manager, Pet Brand Leader — Remote

Antelope Pets; New York (NY); À distance; USD 120 000 - 150 000; Plein temps

Avantages offerts par ce poste

Flexible PTO

Medical, dental, vision insurance

401K employer match

Home office stipend

Parental leave

Discounted Antelope products

Discounted pet insurance

Résumé du poste

Antelope is seeking a Senior Brand Manager to take full ownership of Bocce’s Bakery and lead the brand across strategy, growth and execution. You will be the day-to-day business leader for Bocce’s, owning the brand and initiatives from strategy to launch across packaging, marketing programs and performance.

This hands-on CP G leader will connect the dots across the business, using data and cross-functional collaboration to drive growth in a fast-moving, remote-first environment.

Qualifications

• 6+ years of brand management or marketing experience within CPG; food, beverage or pet experience strongly preferred.
• Experience owning a brand or meaningful portion of a brand business, with accountability for strategy, execution and performance.
• Strong commercial and financial acumen with the ability to connect brand decisions to revenue, margin and growth.
• Experience leading innovation and commercialization, including positioning, packaging and go-to-market planning.
• Comfort working with syndicated and retailer data such as Circana, Nielsen or SPINS and turning insights into action.
• Strong cross-functional leadership skills and the ability to move projects forward across teams without relying on a large support structure.
• Clear, practical communicator who can build alignment, make recommendations and adjust quickly as priorities change.
• Comfortable operating in a fast-moving, entrepreneurial environment where strategy and hands-on execution go together.
• Must love dogs or cats (and treats!)

Responsabilités

• Full Brand Ownership - own Bocce’s Bakery end to end, including brand strategy, annual priorities, brand health and all projects and initiatives related to the brand.
• Brand Strategy & Planning - develop and lead the annual brand plan, translating consumer, category and business insights into clear priorities and growth opportunities.
• Business Performance - monitor brand performance across revenue, distribution, velocity, margin, pricing and marketing investment; identify gaps and actions.
• Innovation & Portfolio - shape the innovation pipeline and lead brand-side development from concept through commercialization, including positioning, packaging, pricing and launches.
• Marketing & Activation - lead consumer-facing brand programs across packaging, digital, social, content, sampling, retail activation and other channels.
• Consumer & Category Insights - use syndicated data, retailer data, consumer research and category trends to inform brand decisions.
• Cross-Functional Leadership - partner with Sales, Product, Operations, Finance, R&D and Quality to align priorities and deliverables.
• Sales Partnership - support retailer presentations, line reviews, launches and distribution opportunities.
• Budget & Agency Management - manage the brand marketing budget and external partners with a focus on impact.
• Execution - lead strategy and hands-on execution to move work forward in a lean organization.

Connaissances

Brand management

Marketing

Cross-functional leadership

Brand strategy

Go-to-market planning

Outils

Circana data

Nielsen data

SPINS data

Description du poste

Antelope is seeking a Senior Brand Manager to take full ownership of Bocce’s Bakery and lead the brand across strategy, growth and execution. You will be the day-to-day business leader for Bocce’s, owning the brand and initiatives from strategy to launch across packaging, marketing programs and performance.

This hands-on CP G leader will connect the dots across the business, using data and cross-functional collaboration to drive growth in a fast-moving, remote-first environment.