Senior Brand Manager - Pet Growth & Strategy

Golden Pet Manufacturing; Los Angeles (CA); Hybrid; USD 128,000 - 180,000; Full time

Benefits offered by this job

100% premiums

Annual bonus

401k match 3.5%

6 paid sick and mental health days

Employee Stock Ownership Plan

Cell phone/internet stipend

Professional development

Charity sponsorships

KPI bonuses

Job summary

Golden Pet Brands in El Segundo, CA (hybrid) seeks a Senior Brand Manager to lead growth across scaled and emerging brands with P&L ownership and executive guidance. You will oversee brand initiatives, product launches, and partner with cross-functional teams to drive revenue, engagement, and long-term value.

You’ll mentor an Assistant Brand Manager, manage talent (including veterinarians and celebrity partners), and collaborate with retail, CX, PR, and social teams to maximize reach.

Qualifications

• Strategic brand management for new and scaled brands.
• P&L ownership with data-driven decisions.
• Multi-channel marketing and campaign execution.
• Talent and creative approvals management.
• Product pipeline strategy and stage-gate execution.
• E-commerce and website merchandising optimization.
• Cross-functional leadership and project management.
• Required Education: Bachelor’s degree.
• Required Experience: 7+ years.

Responsibilities

• Drive scaled and emerging brand strategy, set channel goals, and ensure alignment with business objectives.
• Own P&L, set revenue targets, track performance, and recommend strategic adjustments.
• Lead major brand initiatives, campaigns, product launches, and website strategies, coordinating cross-functional teams for seamless execution.
• Oversee product pipeline strategy, stage-gate approvals, and launches, ensuring alignment with brand positioning and margin targets.
• Serve as primary liaison for talent, managing approvals, contracts, shoots, and creative deliverables.
• Approve brand content, messaging, architecture, and visual identity across channels to ensure consistency and quality.
• Guide customer engagement strategies, optimizing onboarding, retention, loyalty, and subscription performance (CVR, AOV, LTV).
• Mentor and manage Assistant Brand Managers, fostering team alignment, professional growth, and execution excellence.
• Collaborate with retail, supply chain, CX, acquisition, PR, and social teams to maximize brand reach, awareness, and operational alignment.
• Monitor KPIs, analyze performance trends, and provide actionable insights to drive brand growth.

Skills

Strategic brand management

P&L ownership

Multi-channel marketing

Talent and creative approvals

Product pipeline strategy

E-commerce optimization

Cross-functional leadership

Mentorship and project management

Website merchandising

Education

Bachelor's degree

Job description

Golden Pet Brands in El Segundo, CA (hybrid) seeks a Senior Brand Manager to lead growth across scaled and emerging brands with P&L ownership and executive guidance. You will oversee brand initiatives, product launches, and partner with cross-functional teams to drive revenue, engagement, and long-term value.

You’ll mentor an Assistant Brand Manager, manage talent (including veterinarians and celebrity partners), and collaborate with retail, CX, PR, and social teams to maximize reach.