Senior Brand Manager, Pet Brands | Growth & Innovation

Pets Choice Ltd; Blackburn (OK); On-site; USD 120,000 - 150,000; Full time

Job summary

Pets Choice Ltd is seeking a senior Brand Manager to lead strategic brand planning across the portfolio, driving innovation and shopper insight.

You will partner with sales, purchasing, operations and agencies to ensure campaigns align with business objectives and retailer requirements. This role requires a proven track record in FMCG brand management, strong commercial acumen, and leadership of cross-functional teams, with a passion for pets.

Qualifications

• Degree in marketing or CIM Marketing Qualification.
• Experience in FMCG is essential.
• Brand management across the full marketing mix including shopper, campaigns and insights.
• At least 5 years at brand manager level with autonomy.
• Hands-on product and innovation development and execution, including commercial targets.
• People management experience.
• Experience dealing with multiple retail channels, including grocers.
• Commercial mindset with strong analytics and results orientation.
• Excellent organisation skills with ability to manage multiple projects.
• Positive, can-do attitude; comfortable with change in a fast-paced environment.
• Pet lovers are welcomed.

Responsibilities

• Develop and lead strategic brand plans across the total branded portfolio.
• Support brand managers to execute agreed plans and maintain brand integrity.
• Identify opportunities and create new brands/categories to grow the business.
• Lead long-term innovation road map and assess resources vs ROI.
• Oversee pricing, promotions, and portfolio management to drive turnover and profitability.
• Lead internal and external teams to deliver marketing plans and campaigns.
• Monitor performance, ROI, and adjust investments as needed.
• Represent the customer voice to maximize commercial opportunities.
• Manage budgets and support the development of direct reports.

Skills

Brand management

Shopper marketing

Campaign management

Insight-led marketing

People management

Retail/channel experience

Commercial analytics

Pet lover

Education

Degree in Marketing

CIM Marketing Qualification

Job description

Pets Choice Ltd is seeking a senior Brand Manager to lead strategic brand planning across the portfolio, driving innovation and shopper insight.

You will partner with sales, purchasing, operations and agencies to ensure campaigns align with business objectives and retailer requirements. This role requires a proven track record in FMCG brand management, strong commercial acumen, and leadership of cross-functional teams, with a passion for pets.