Senior Brand Manager

Antelope Pets; New York (NY); Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible PTO

Medical, dental, vision insurance

401K employer match

Home office stipend

Parental leave

Discounted Antelope products

Discounted pet insurance

Job summary

Antelope is seeking a Senior Brand Manager to take full ownership of Bocce’s Bakery and lead the brand across strategy, growth and execution. You will be the day-to-day business leader for Bocce’s, owning the brand and initiatives from strategy to launch across packaging, marketing programs and performance.

This hands-on CP G leader will connect the dots across the business, using data and cross-functional collaboration to drive growth in a fast-moving, remote-first environment.

Qualifications

• 6+ years of brand management or marketing experience within CPG; food, beverage or pet experience strongly preferred.
• Experience owning a brand or meaningful portion of a brand business, with accountability for strategy, execution and performance.
• Strong commercial and financial acumen with the ability to connect brand decisions to revenue, margin and growth.
• Experience leading innovation and commercialization, including positioning, packaging and go-to-market planning.
• Comfort working with syndicated and retailer data such as Circana, Nielsen or SPINS and turning insights into action.
• Strong cross-functional leadership skills and the ability to move projects forward across teams without relying on a large support structure.
• Clear, practical communicator who can build alignment, make recommendations and adjust quickly as priorities change.
• Comfortable operating in a fast-moving, entrepreneurial environment where strategy and hands-on execution go together.
• Must love dogs or cats (and treats!)

Responsibilities

• Full Brand Ownership - own Bocce’s Bakery end to end, including brand strategy, annual priorities, brand health and all projects and initiatives related to the brand.
• Brand Strategy & Planning - develop and lead the annual brand plan, translating consumer, category and business insights into clear priorities and growth opportunities.
• Business Performance - monitor brand performance across revenue, distribution, velocity, margin, pricing and marketing investment; identify gaps and actions.
• Innovation & Portfolio - shape the innovation pipeline and lead brand-side development from concept through commercialization, including positioning, packaging, pricing and launches.
• Marketing & Activation - lead consumer-facing brand programs across packaging, digital, social, content, sampling, retail activation and other channels.
• Consumer & Category Insights - use syndicated data, retailer data, consumer research and category trends to inform brand decisions.
• Cross-Functional Leadership - partner with Sales, Product, Operations, Finance, R&D and Quality to align priorities and deliverables.
• Sales Partnership - support retailer presentations, line reviews, launches and distribution opportunities.
• Budget & Agency Management - manage the brand marketing budget and external partners with a focus on impact.
• Execution - lead strategy and hands-on execution to move work forward in a lean organization.

Skills

Brand management

Marketing

Cross-functional leadership

Brand strategy

Go-to-market planning

Tools

Circana data

Nielsen data

SPINS data

Job description

SENIOR BRAND MANAGER

ABOUT ANTELOPE

Antelope is an omnichannel pet consumer platform that was founded in August 2021 with the mission to elevate the lives of pets by delivering the highest quality products across all pet products and services via a buy-and-build strategy. “Ante” means to increase the stakes or consideration of, and “lope” means to leap with bounding steps together. Antelope is elevating the standards of pet care by buying, building, and growing high-quality, natural pet brands. The company is backed by Alpine Investors and have made five acquisitions so far (Bocce’s Bakery, Super Snouts, My Perfect Pet and Ark Naturals), and they’re just getting started! Antelope has plans to acquire additional all-natural, high-quality brands to become the one-stop shop for pet parents.

OVERVIEW

Antelope is seeking a Senior Brand Manager to take full ownership of Bocce’s Bakery and lead the brand across strategy, growth and execution. This person will be the day-to-day business leader for Bocce’s, with ownership of the brand and the projects, priorities and initiatives connected to it. From brand strategy and innovation to packaging, launches, marketing programs and performance, the Senior Brand Manager will connect the dots across the business and keep the brand moving forward. This role is ideal for a hands-on CPG brand leader who is equally comfortable setting direction, digging into the numbers and working cross-functionally to bring ideas to life.

RESPONSIBILITIES

• Full Brand Ownership - own Bocce’s Bakery end to end, including brand strategy, annual priorities, brand health and all projects and initiatives related to the brand
• Brand Strategy & Planning - develop and lead the annual brand plan, translating consumer, category and business insights into clear priorities and growth opportunities
• Business Performance - monitor brand performance across revenue, distribution, velocity, margin, pricing and marketing investment; identify what is working, where there are gaps and what actions are needed
• Innovation & Portfolio - help shape the innovation pipeline and lead brand-side development from concept through commercialization, including positioning, claims, packaging, pricing and launch plans
• Marketing & Activation - lead consumer-facing brand programs across packaging, digital, social, content, sampling, retail activation and other channels, ensuring the work is consistent with the Bocce’s brand
• Consumer & Category Insights - use syndicated data, retailer data, consumer research, competitive activity and category trends to build a clear point of view and inform brand decisions
• Cross-Functional Leadership - serve as the central brand partner across Sales, Product, Operations, Finance, R&D and Quality, keeping teams aligned on priorities, timelines, decisions and deliverables
• Sales Partnership - partner with Sales on retailer presentations, line reviews, launches and distribution opportunities, bringing a strong brand and consumer story to customer conversations
• Budget & Agency Management - manage the brand marketing budget and external agency or creative partners as needed, with a focus on thoughtful investment and measurable impact
• Execution - stay close to the details and move work forward. In a lean organization, this role will both lead the strategy and roll up their sleeves to get the work done

QUALIFICATIONS

• 6+ years of brand management or marketing experience within CPG; food, beverage or pet experience strongly preferred
• Experience owning a brand or meaningful portion of a brand business, with accountability for strategy, execution and performance
• Strong commercial and financial acumen with the ability to connect brand decisions to revenue, margin and growth
• Experience leading innovation and commercialization, including positioning, packaging and go-to-market planning
• Comfort working with syndicated and retailer data such as Circana, Nielsen or SPINS and turning insights into action
• Strong cross-functional leadership skills and the ability to move projects forward across teams without relying on a large support structure
• Clear, practical communicator who can build alignment, make recommendations and adjust quickly as priorities change
• Comfortable operating in a fast-moving, entrepreneurial environment where strategy and hands-on execution go together
• Must love dogs or cats (& treats!)

WHY YOU’LL LOVE IT HERE

• Connected remote-first culture with a highly engaged distributed workforce
• Flexible PTO
• Competitive compensation
• Medical, dental, and vision insurance
• 401K employer match
• Professional Development & Learning Programs
• Home Office Stipend
• Parental leave including “pawternity”
• Discounted Antelope products
• Discounted pet insurance