Senior Brand Manager, MadeGood US – Growth

Riverside Natural Foods Ltd.; Chicago (IL); Hybrid; USD 105,000 - 124,000; Full time

Benefits offered by this job

RRSP / 401k matching

Profit Sharing Plan

Tuition Reimbursement Program

Employee Resource Groups (ERGs)

Job summary

Riverside Natural Foods Ltd. in the United States is seeking a Senior Associate Brand Manager to drive the MadeGood brand growth in the US. You will partner with cross-functional teams to craft and execute marketing programs that deliver volume, revenue and profit goals.

You will conduct brand health analyses, lead SKU optimization, and collaborate with Sales to develop consumer-centric strategies. You’ll manage budgets, align with Brand Comms, and enable US-specific innovations, while upholding

Qualifications

• BA in Marketing or related field; MBA is a plus
• Minimum 3 years progressive experience in CPG brand management (2+ years as ABM)
• Strong understanding of the US consumer (food experience a plus)
• Self-starter with a high level of initiative and flexibility

Responsibilities

• Conduct analyses of brand health, business performance, innovation launches, and the competitive landscape to identify opportunities and recommendations.
• Lead SKU rationalization and portfolio optimization actions based on performance.
• Collaborate with Sales to create consumer-centric sales strategies, identify profitable growth opportunities, and support innovation sell-in.
• Translate brand strategies into sales and customer-facing materials.
• Manage, track and optimize Marketing budget to scale impact.
• Collaborate with Brand Comms to build briefs for annual marketing channel plans for base and innovation.
• Collaborate with Brand Innovation, R&D, and Project Management to bring innovations to market.
• Own launching US-specific innovations including channel-specific packs and flavors.
• Be a culture champion and positive force within Riverside.

Skills

Brand management

US consumer understanding

Analytical skills

Syndicated data (IRI/Nielsen/SPINS)

Excel

PowerPoint

Cross-functional collaboration

Initiative / self-starter

Education

BA in Marketing or related business field

MBA (asset)

Job description

Riverside Natural Foods Ltd. in the United States is seeking a Senior Associate Brand Manager to drive the MadeGood brand growth in the US. You will partner with cross-functional teams to craft and execute marketing programs that deliver volume, revenue and profit goals.

You will conduct brand health analyses, lead SKU optimization, and collaborate with Sales to develop consumer-centric strategies. You’ll manage budgets, align with Brand Comms, and enable US-specific innovations, while upholding