Digital Shelf SEO & GEO Manager

Riverside Natural Foods Ltd. (Home of MadeGood); Chicago (IL); On-site; USD 110,000 - 160,000; Full time

Job summary

Riverside Natural Foods Ltd. in Chicago seeks a Digital Shelf SEO & GEO Manager to lead MadeGood brand discovery and optimization across search engines and retailer digital shelves.

You will partner with MarTech, IT, brand, and agencies to ensure accurate item attributes, compliant PDPs, and scalable content workflows. You will also drive content strategy for PDPs across ecommerce platforms, leading diagnostic reporting and competitive intelligence to inform strategy and test-and-learn plans.

Qualifications

Responsibilities

• Lead PDP content and metadata optimization across eCommerce platforms (retailers and brand sites).
• Drive brand discovery and conversion across search engines and retailer digital shelves.
• Provide executive-level performance insights and analytics to inform test & learn initiatives.

Skills

SEO strategy

PDP optimization

Analytics

Cross-functional collaboration

Tools

Profitero

Stackline

Job description

Join Riverside Natural Foods Ltd., a Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2030, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

You can learn more about us at www.riversidenaturalfoods.com.

Position Summary / Objective

As a key member of the global eCommerce organization, the Digital Shelf SEO & GEO Manager is the enterprise leader responsible for leading MadeGood brand discovery and conversion across search engines, LLM’s, & retailer digital shelf environments. This role partners closely with MarTech, IT, brand, & multiple agency teams to ensure item attributes are accurate, PDP’s are compliant, content is compelling, and continuous optimization efforts are in place.

In addition to driving the PDP content agenda on Retailer.com, this individual will also lead agentic commerce capability development to improve brand discovery and consideration at scale. This includes (but is not limited to) ensuring structured content, metadata, and workflows enable scalable optimization across product listing pages within eCommerce platforms.

Finally, the Digital Shelf SEO & GEO Manager will function as the digital shelf SME leading diagnostic reporting & competitive intelligence via Profitero, Stackline, and various other reporting tools. They will play a vital role in delivering executive-level performance insights, along with analytics support behind robust PDP test & learn plans.

This is a high-impact role in a high-growth business with influence on both near‑term performance and long‑term channel evolution.

Primary Responsibilities

PDP