Brand Strategy Director: US Growth & Innovation

Bonduelle; Philadelphia (Philadelphia County); On-site; USD 140,000 - 210,000; Full time

Job summary

Bonduelle Americas is seeking a Director, Brand Management to set the U.S. brand strategy and drive profitable growth for the branded portfolio.

Reporting to the Chief Marketing Officer, this leader will translate the Groupe's global narrative into a differentiated, consumer-led plan and guide budgeting, packaging, and go-to-market decisions. As part of Marketing leadership, the director will coach one Brand Manager, align Sales, Digital, Shopper Marketing, and Finance around priorities, and

Qualifications

• 8–12+ years of progressive CPG brand management with portfolio leadership.
• Experience delivering profitable growth across positioning, pricing, packaging, and A&P.
• Strong consumer insights and marketing research capabilities.
• Experience managing creative, media, or research agency partners.
• Proven ability to influence senior leadership and cross-functional teams.
• Food & beverage or perishables/produce experience a plus.

Responsibilities

• Set and evolve the U.S. brand vision and multi-year growth strategy.
• Translate Groupe's global brand narrative into a U.S.-relevant strategy with guardrails and priorities.
• Lead annual and long-range brand planning with cross-functional partners to hit growth targets.
• Oversee packaging design and brand identity across formats and channels.
• Coach and develop the Brand Manager and drive Lunch Bowls launch execution.
• Partner with Sales, Digital Activation & eCommerce, Shopper Marketing, Finance, and agencies to align priorities.

Skills

Brand management

P&L management

Portfolio strategy

Cross-functional leadership

Consumer insights

Strategic planning

Packaging design

Leadership coaching

Financial acumen

Executive communication

Job description

Bonduelle Americas is seeking a Director, Brand Management to set the U.S. brand strategy and drive profitable growth for the branded portfolio.

Reporting to the Chief Marketing Officer, this leader will translate the Groupe's global narrative into a differentiated, consumer-led plan and guide budgeting, packaging, and go-to-market decisions. As part of Marketing leadership, the director will coach one Brand Manager, align Sales, Digital, Shopper Marketing, and Finance around priorities, and