Senior Brand Manager - Luxury Skincare

Placements24; Willows (CA); Presencial; USD 54.000 - 73.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Health insurance

Professional development

Employee discounts

Relocation assistance

Descripción de la vacante

Placements24 in Welkom, South Africa, is seeking a Senior Brand Manager to lead the premium beauty brand. You will shape strategy, oversee product positioning, and drive growth through luxury messaging while collaborating with product development, sales, and marketing teams.

This is an on-site role based in Welkom, with a hands-on approach and a focus on premium branding in a dynamic market. This position requires a track record in luxury brands, strong analytical skills, and excellent

Formación

• Bachelor's degree in Marketing or related field (MBA preferred).
• 6+ years in luxury brand management.
• Experience in digital marketing and e-commerce.

Responsabilidades

• Develop and implement comprehensive annual brand strategies and marketing plans aligned with overall business objectives.
• Manage the brand's P&L, analyzing performance metrics and identifying opportunities for sales growth and profitability improvement.
• Oversee all brand communication initiatives, including advertising, PR, social media, and digital marketing campaigns.
• Collaborate with product development teams to identify new product opportunities and manage lifecycle of existing lines.
• Conduct market research and competitive analysis to inform brand strategy.
• Develop compelling brand positioning and messaging for the luxury consumer.
• Work with sales teams to ensure effective in-store execution, merchandising, and promotions.
• Manage agency relationships and ensure high-quality execution of brand projects.
• Track KPIs and present findings to senior management; champion the brand's values across touchpoints.

Conocimientos

Brand management

Luxury consumer

Strategic thinking

Analytical skills

Communication skills

P&L management

Educación

Bachelor's degree in Marketing

MBA

Descripción del empleo

About the Role

Our client, a renowned luxury skincare brand, is seeking an accomplished Senior Brand Manager to join their team in **Welkom, Free State**. This is a critical **on‑site** role responsible for developing and executing strategic brand plans that drive growth and enhance brand equity within the premium beauty market. You will be the guardian of the brand's identity, overseeing all aspects of brand marketing, product positioning, and consumer engagement. The ideal candidate will possess a deep understanding of the luxury consumer, a passion for skincare, and a proven track record in brand management. You will collaborate closely with product development, sales, and marketing teams to ensure cohesive brand messaging and successful product launches. This is an exciting opportunity to make a significant impact on a prestigious brand in a vibrant South African city, working from a central location that fosters team collaboration and direct market engagement. The role requires a hands‑on approach and a commitment to the **Welkom** community.

Key Responsibilities

• Develop and implement comprehensive annual brand strategies and marketing plans aligned with overall business objectives.
• Manage the brand's P&L, analyzing performance metrics and identifying opportunities for sales growth and profitability improvement.
• Oversee all brand communication initiatives, including advertising, public relations, social media, and digital marketing campaigns.
• Collaborate with product development teams to identify new product opportunities and manage the lifecycle of existing product lines.
• Conduct market research and competitive analysis to understand consumer insights and market trends, informing brand strategy.
• Develop compelling brand positioning and messaging that resonates with the target luxury consumer.
• Work closely with sales teams to ensure effective in‑store execution, merchandising, and promotional activities.
• Manage agency relationships and ensure high-quality execution of all brand-related projects.
• Track and report on key brand performance indicators (KPIs) and present findings to senior management.
• Champion the brand's values and ensure consistency across all touchpoints.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 6 years of experience in brand management, preferably within the luxury goods, beauty, or skincare industry.
• Demonstrated success in developing and executing impactful brand marketing strategies.
• Strong understanding of the luxury consumer market and premium brand positioning.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Proven ability to manage budgets and P&Ls effectively.
• Experience in digital marketing, social media strategy, and e-commerce is highly desirable.
• Must be based in or willing to relocate to **Welkom, Free State**.
• Ability to work collaboratively within a dynamic team environment.

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive health insurance plan.
• Opportunities for professional development and career advancement.
• Employee discounts on luxury skincare products.
• A dynamic and creative work environment.
• Be a key player in shaping a prestigious luxury brand.
• Relocation assistance may be available.