Senior Beauty Brand Manager & Product Developer

Placements24; United States; Hybrid; USD 54,000 - 78,000; Full time

Benefits offered by this job

Health insurance

Hybrid work arrangement

Performance-based bonuses

Retirement plan

Job summary

Placements24 client in Randburg is seeking a Senior Beauty Brand Manager & Product Developer to drive end-to-end brand strategy and product lifecycle from ideation to launch. The role combines strategic thinking with hands-on development, market analysis, and cross-functional collaboration to deliver innovative beauty products.

Ideal candidates will have 7+ years in beauty brand or product management, strong analytical skills, and a track record of profitable launches in a hybrid work

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• 7+ years in brand management, product management, or marketing within beauty/personal care.
• Proven ability to lead end-to-end product development from ideation to launch.

Responsibilities

• Develop brand strategies and marketing plans for beauty lines.
• Lead end-to-end product development from concept to commercialization.
• Conduct market research, competitive analysis, and consumer insights to identify opportunities.
• Define product positioning and messaging for launches.
• Collaborate with R&D and suppliers on formulation and quality.
• Manage P&L and pricing strategies to ensure profitability.
• Oversee marketing collateral, campaigns, and digital content with marketing team.
• Analyze sales data and trends to identify optimization opportunities.
• Maintain relationships with stakeholders, including internal teams and retail partners.
• Stay updated on industry innovations and regulatory changes.

Skills

Brand management

Product development

Market research

Analytical skills

Leadership

Strategic thinking

Communication

CRM tools

Education

Bachelor's degree in Marketing/Business

MBA or equivalent

Tools

CRM software

Market research tools

Job description

About the Role

Our client, a rapidly expanding innovator in the beauty and wellness space, is seeking a strategic and results-driven Senior Beauty Brand Manager & Product Developer to join their team in Randburg . This hybrid role is critical for driving the growth and success of key beauty product lines. You will be responsible for overseeing the entire product lifecycle, from concept ideation and market research through to product development, launch, and ongoing brand management. This position requires a deep understanding of consumer trends, competitive landscapes, and the intricacies of product formulation and manufacturing within the beauty industry. You will work closely with R&D, marketing, sales, and operations teams to ensure product innovation aligns with brand strategy and commercial objectives. The ideal candidate possesses strong analytical skills, creative vision, and a proven ability to bring successful beauty products to market. Join us to shape the future of beauty with impactful brands and groundbreaking products.

Key Responsibilities

Develop and execute comprehensive brand strategies and marketing plans for assigned beauty product lines. Lead the end-to-end product development process, from concept generation and market analysis to formulation, testing, and commercialization. Conduct thorough market research, competitive analysis, and consumer insight gathering to identify new product opportunities. Define product positioning, unique selling propositions, and key messaging for all product launches. Collaborate with R&D and external suppliers to guide product formulation and ensure quality standards are met. Manage product P&Ls, pricing strategies, and ensure profitability targets are achieved. Oversee the creation of marketing collateral, advertising campaigns, and digital content in partnership with the marketing team. Analyze sales data, market trends, and campaign performance to identify areas for optimization and growth. Build and maintain strong relationships with key stakeholders, including internal teams, suppliers, and retail partners. Stay abreast of industry innovations, emerging ingredients, and regulatory changes impacting the beauty sector.

Requirements

Bachelor's degree in Marketing, Business, or a related field. MBA or equivalent is a strong plus. Minimum of 7 years of experience in brand management, product management, or marketing within the beauty or personal care industry. Proven success in developing and launching new beauty products. In-depth knowledge of product development processes, formulation principles, and manufacturing within the beauty sector. Strong analytical skills, with the ability to interpret complex data and market insights. Excellent communication, presentation, and leadership abilities. Experience managing budgets and cross-functional teams. A strategic thinker with a creative mindset and a passion for the beauty industry. Ability to thrive in a hybrid work environment, balancing on-site collaboration with remote autonomy. Proficiency in market research tools and CRM software.

Benefits

Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package, including health insurance and retirement plans. This hybrid role provides flexibility while enabling close collaboration with the team in Randburg . You will have access to professional development opportunities, industry event participation, and the chance to work with a dynamic and innovative company. We foster a culture of growth, creativity, and mutual respect, providing a rewarding career path for our employees. This is an exciting opportunity to drive brand strategy and product innovation for a leading name in the beauty industry.