Senior Brand Manager - FMCG Innovations

Placements24; United States; Hybrid; USD 55,000 - 79,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Comprehensive health insurance

Professional development

Generous leave policy

Hybrid work arrangements

Job summary

Placements24 is seeking a Senior Brand Manager for an FMCG portfolio in a hybrid setting. The role focuses on strategic brand development, cross-functional collaboration, and impactful marketing initiatives to sustain market leadership.

The ideal candidate will have 7+ years in brand management within FMCG, strong analytical capabilities, and a track record of launching successful products while managing budgets and P&Ls.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• MBA is advantageous.
• Minimum of 7 years of progressive experience in brand management within FMCG.
• Strong analytical skills to interpret market data and translate insights into actions.
• Excellent project management, communication, and interpersonal skills.
• Proven ability to manage budgets and P&Ls.

Responsibilities

• Develop and execute brand strategies to drive market share and profitability for assigned FMCG brands.
• Conduct market research, consumer insights analysis, and competitive landscape assessments.
• Oversee integrated marketing plans including advertising, promotions, digital marketing, and PR.
• Manage the brand's P&L, budget allocation, and ROI maximization.
• Collaborate with sales, R&D, and supply chain for lifecycle management and GTM strategies.
• Lead product innovation pipeline from concept to launch.

Skills

Brand management

Analytical skills

Project management

Communication

CRM software

Marketing analytics

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

MBA advantageous

Tools

CRM software

Marketing analytics tools

Job description

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Senior Brand Manager to join their innovative team. This pivotal role is based in the bustling commercial hub of Midrand, Gauteng. You will be instrumental in shaping the future of our client's iconic brands, driving growth, and ensuring market leadership through strategic brand management and impactful marketing campaigns. This is a fantastic opportunity for a seasoned marketing professional to make a significant contribution within a fast-paced and challenging environment. The ideal candidate will possess a deep understanding of the FMCG landscape and a proven track record of success in brand development and execution. You will collaborate with cross-functional teams to bring new products to market and revitalize existing ones, ensuring they resonate with our target consumers. The position offers a blend of strategic thinking and hands‑on execution, making it ideal for someone who thrives on ownership and impact.

Key Responsibilities

• Develop and execute comprehensive brand strategies to drive market share and profitability for assigned FMCG brands.
• Conduct market research, consumer insights analysis, and competitive landscape assessments to identify growth opportunities and potential threats.
• Oversee the development and implementation of integrated marketing plans, including advertising, promotions, digital marketing, and public relations.
• Manage the brand's P&L, ensuring effective budget allocation and ROI maximization.
• Collaborate closely with sales, R&D, and supply chain teams to ensure seamless product lifecycle management and optimal go-to-market strategies.
• Lead the product innovation pipeline, from concept development to launch, ensuring alignment with brand vision and consumer needs.
• Monitor brand performance metrics and provide regular reports and recommendations to senior management.
• Build and maintain strong relationships with external agencies, suppliers, and stakeholders.
• Ensure consistent brand messaging and positioning across all consumer touchpoints.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is advantageous.
• Minimum of 7 years of progressive experience in brand management within the FMCG industry.
• Demonstrated success in developing and launching new products and managing established brands.
• Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies.
• Excellent project management, communication, and interpersonal skills.
• Proven ability to manage budgets and P&Ls effectively.
• Proficiency in marketing analytics tools and CRM software.
• Experience working in a hybrid work environment, demonstrating adaptability and effective remote collaboration.
• A creative thinker with a passion for consumer brands and market trends.

Benefits

• Competitive salary package commensurate with experience.
• Performance-based bonuses and incentives.
• Comprehensive health insurance coverage.
• Opportunities for professional development and career advancement within a growing organization.
• Generous leave policy.
• Access to state-of-the-art facilities in Midrand, Gauteng.
• A dynamic and collaborative work culture that fosters innovation and employee growth.
• Potential for hybrid work arrangements, offering flexibility.