Brand Marketing Manager - FMCG

Placements24; Windsor Park (TN); On-site; USD 54,000 - 78,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Medical aid and retirement benefits

Job summary

Placements24 seeks a seasoned Brand Marketing Manager to drive the strategic direction and growth of key brands in its portfolio. Based in East London, Eastern Cape, you will lead brand initiatives from concept to campaigns across media channels, leveraging consumer insights and cross-functional collaboration.

You will manage brand equity, monitor performance, and identify opportunities for product innovation while coordinating with product development and sales teams.

Qualifications

• Bachelor's degree in Marketing or a related field is required.
• Master's degree or MBA is preferred for seniority.
• Minimum of 6 years of progressive brand management experience in FMCG.
• Strong analytical, strategic thinking and problem-solving skills.
• Excellent communication, presentation and interpersonal skills.

Responsibilities

• Develop and implement comprehensive brand strategies to drive awareness and profitability.
• Conduct market research, consumer insight analysis, and competitive benchmarking.
• Lead integrated marketing campaigns across digital, ATL, and BTL channels.
• Manage the brand's P&L, budgeting, and ROI tracking.
• Collaborate with product development, sales, and agencies for cohesive execution.
• Monitor brand performance metrics and provide strategic recommendations.

Skills

Brand strategy

Consumer insights

Campaign management

P&L management

Cross-functional collaboration

Data analysis

Presentation skills

Education

Bachelor's degree in Marketing or related field

Master's degree or MBA preferred

Tools

Market research tools

Digital analytics tools

Job description

About the Role

About the Role Our client, a significant player in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a seasoned and creative Brand Marketing Manager to oversee the strategic direction and growth of key brands within their portfolio. This exciting role is based in East London, Eastern Cape , and requires a dynamic individual with a proven ability to develop and execute impactful marketing strategies that drive brand equity and consumer engagement. The ideal candidate will possess a deep understanding of the FMCG market, consumer insights, and the ability to translate brand vision into successful campaigns across various media channels. You will lead brand initiatives from conception to execution, working collaboratively with cross-functional teams to achieve business objectives and strengthen our client's market position.

Key Responsibilities

• Develop and implement comprehensive brand strategies to drive brand awareness, market share, and profitability.
• Conduct thorough market research, consumer insight analysis, and competitive benchmarking to inform brand plans.
• Lead the development and execution of integrated marketing campaigns across all relevant channels (digital, ATL, BTL).
• Manage the brand's P&L, ensuring effective budget allocation and monitoring return on marketing investment.
• Collaborate closely with product development, sales, and external agencies to ensure cohesive brand execution.
• Monitor brand performance metrics, analyze results, and provide actionable recommendations to senior management.
• Identify opportunities for product innovation and line extensions within the brand portfolio.
• Oversee brand positioning, messaging, and ensure consistency across all consumer touchpoints.
• Build strong relationships with key stakeholders, both internally and externally.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree or MBA is preferred.
• Minimum of 6 years of progressive brand management experience, specifically within the FMCG industry.
• Demonstrated success in developing and executing impactful brand marketing strategies and campaigns.
• Strong understanding of consumer behaviour, market dynamics, and the South African FMCG landscape.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in market research tools and techniques.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to manage multiple projects and work effectively in a fast-paced environment.
• Creative mindset with a passion for building strong consumer brands.
• Experience within the Eastern Cape market is an added advantage.

Benefits

• Our client offers a competitive salary, a performance-based bonus structure, comprehensive medical aid, and retirement benefits.

This role presents excellent opportunities for professional growth and career advancement within a leading FMCG organization.

The position is located in East London, Eastern Cape .