Senior Brand Manager — Lunch Growth & Strategy

CKE Restaurants, Inc.; Franklin (TN); On-site; USD 110,000 - 150,000; Full time

Job summary

CKE Restaurants, Inc. seeks a Sr. Brand Manager to own marketing calendar development and activation, driving brand objectives and lunch-time performance. This strategic role focuses on planning, messaging, and cross-functional execution to lift restaurant results and category leadership.

You will craft national calendar layers, lead menu vision, and collaborate with media, creative teams, and marketing leadership to push growth and profitability.

Qualifications

• 9+ years in branding/marketing or related field, preferably in QSR.
• Broad, well-developed marketing skills for a promotional space.
• Self-starter with fast-paced, ownership mindset and urgency.
• Strong written and verbal communication for varied audiences.
• Creative problem solver able to connect dots and guide strategy.
• Commercial orientation with general-manager perspective.
• Comfort navigating ambiguity and hands-on plan execution.
• Bachelor’s degree; MBA preferred for advanced credentials.

Responsibilities

• Lead planning and activation of the national marketing calendar to drive restaurant results.
• Develop calendar layers (Lunch, value, beverages, LTOs) to boost sales.
• Manage national and test calendars with senior marketing leadership input.
• Define and lead a menu vision to maximize sales and profit.
• Create briefs for internal/external partners using insights and priorities.
• Partner with media and creative teams for agency collaboration.
• Collaborate across functions to improve innovation processes and execution.
• Lead business case development to recommend growth opportunities.

Skills

Brand management

Marketing strategy

Strategic planning

Leadership

Communication

Education

Bachelor's degree

MBA preferred

Job description

CKE Restaurants, Inc. seeks a Sr. Brand Manager to own marketing calendar development and activation, driving brand objectives and lunch-time performance. This strategic role focuses on planning, messaging, and cross-functional execution to lift restaurant results and category leadership.

You will craft national calendar layers, lead menu vision, and collaborate with media, creative teams, and marketing leadership to push growth and profitability.