Brand Lead, Individual Meals Growth & Innovation

KFC; Plano (TX); On-site; USD 132,000 - 140,000; Full time

Job summary

KFC in the United States is seeking a Brand Manager, Individual Meals to own the single-serve meals business from validated concept to market. You will lead cross-functional teams to deliver strategy, commercialization pipeline, promos, pricing, and metrics for sandwiches, boxes, combos, and tenders.

Reporting to the Sr Director, Retail Marketing, you will drive P&L performance, optimize assortment and promotions, and ensure the brand stays relevant to solo and lunch customers while aligning

Qualifications

• 6–9 years of progressive experience in brand, category, or product marketing.
• Proven record owning a category, business, or platform with demonstrated commercial results.
• Experience leading commercialization from validated concept through national launch.
• Experience presenting business recommendations to senior leadership and franchise governance groups.
• QSR, restaurant, beverage, or CPG experience preferred.

Responsibilities

• Owns individual meals concept-to-market; Recommends the annual plan to Retail Marketing.
• Develop and own the annual plan - strategy, commercialization pipeline, promo calendar, targets, and metrics.
• Prices within Value & eComm guardrails; drives pricing decisions to support growth.
• Lead cross-functional teams, agencies, and franchisees to bring concepts to life.
• Deliver concept-to-market execution with retail briefs and campaigns.

Skills

Brand marketing

Commercial acumen

Forecasting

Project management

Education

Undergraduate degree in Marketing or Business

MBA preferred

Job description

KFC in the United States is seeking a Brand Manager, Individual Meals to own the single-serve meals business from validated concept to market. You will lead cross-functional teams to deliver strategy, commercialization pipeline, promos, pricing, and metrics for sandwiches, boxes, combos, and tenders.

Reporting to the Sr Director, Retail Marketing, you will drive P&L performance, optimize assortment and promotions, and ensure the brand stays relevant to solo and lunch customers while aligning