Brand Manager, Group Meals — Hybrid Growth Leader

YUM; Plano (TX); Hybrid; USD 132,000 - 140,000; Full time

Job summary

KFC in Texas is seeking a Brand Manager for Group Meals to own the concept-to-market for family and sharing occasions. You will lead cross-functional teams including agencies and franchisees to grow the group-meals platform while protecting Chicken on the Bone equity.

Reporting to the Sr Director, Retail Marketing, you will develop the annual plan, pricing strategy, and promotional calendar with clear targets and metrics, guiding execution nationwide.

Qualifications

• Undergraduate degree required (Marketing or Business).
• MBA a plus.
• 6–9 years of progressive brand, category, or product marketing experience.
• Experience leading commercialization from validated concept to national launch.

Responsibilities

• Owns the annual group-meals plan: strategy, pipeline, promo calendar, targets, metrics.
• Lead cross-functional teams, agencies, and franchisees to bring plans to life.
• Own group-meal concept-to-market and protect Chicken on the Bone equity.
• Recommend annual plan to Retail Marketing and manage pricing within guardrails.
• Drive platform P&L, pricing, and performance against targets.
• Collaborate with Ops, Supply Chain, Finance and CI & Menu for launches.

Skills

Commercial acumen

Financial literacy

Forecasting

Project management

Education

Undergraduate degree in Marketing or Business

MBA

Job description

KFC in Texas is seeking a Brand Manager for Group Meals to own the concept-to-market for family and sharing occasions. You will lead cross-functional teams including agencies and franchisees to grow the group-meals platform while protecting Chicken on the Bone equity.

Reporting to the Sr Director, Retail Marketing, you will develop the annual plan, pricing strategy, and promotional calendar with clear targets and metrics, guiding execution nationwide.