Sr Manager-Brand Marketing

Socket.dev; Franklin (TN); On-site; USD 90,000 - 130,000; Full time

Job summary

Socket.dev in Franklin, TN seeks a Sr. Brand Manager to drive the national marketing calendar and activation, delivering on brand objectives to grow restaurant results in the lunch daypart.

You will lead cross-functional teams, develop messaging, briefs, and partnerships with media and creative to maximize sales and profit while guiding an ambitious brand strategy in a fast-paced environment.

Qualifications

• 9+ years in branding/marketing or related field.
• Experience in QSR or fast-paced consumer marketing.
• BA/BS degree; MBA or masters in marketing preferred.

Responsibilities

• Champion the brand and own the strategy with a strong ownership mindset.
• Plan and manage the national marketing calendar to drive same-store sales.
• Lead calendar planning with marketing leadership for short and long-term goals.
• Define and lead a brand-wide menu vision to maximize sales and profit.
• Develop creative/culinary briefs for internal and external partners.
• Partner with media and creative teams on agency resources and media planning.
• Collaborate cross-functionally to improve the innovation process and execution.
• Lead business case development to support growth recommendations.

Skills

Brand management

Marketing strategy

Advertising

Cross-functional leadership

Communication

Brand storytelling

Data-driven

Education

BA/BS degree

MBA preferred

Job description

POSITION SUMMARY

The Sr. Brand Manager will be a key player in marketing calendar development and activation for the brand that deliver on brand objectives with the overall goal of driving restaurant results. This role is a challenging and strategic one, critical to the success of the lunch business, the brand’s largest daypart.

ESSENTIAL FUNCTIONS

• Be a champion for the brand and operate with a strong sense of ownership
• Help lead the planning and development of the national marketing calendar to enable the brand to exceed same-store sales. Strategically build and plan different calendar layers such as Lunch, value, beverage and LTO products in a unified effort to drive sales
• Manage both national and test marketing calendars and timelines while partnering with marketing leadership team to develop and oversee short and long-term calendar planning strategies
• Help define and lead a menu vision across the brand to maximize sales and profit
• Creative and Culinary brief development for internal and external partners, utilizing consumer insights and business priorities to develop messaging
• Partnership with media and creative teams to engage internal or external agency resources in creative development and media planning
• Partner with cross-functional leaders to drive continuous improvement of the innovation process and ways of working to improve success rate
• Lead business case development to support business recommendations that drive growth

POSITION QUALIFICATIONS/CORE COMPETENCIES

• 9+ Years experience in Branding and Marketing, Advertising, or a related field, ideally in the QSR space
• Demonstrated broad and well-developed functional marketing skills in a dynamic, highly promotional space
• Self-starter, entrepreneurial leader who performs well in a lean, fast-paced environment with a strong work ethic and brings a combination of high energy with a high sense of urgency.
• Strong communication skills; ability to speak and write effectively, adapting messages to a range of audiences.
• Creative problem solver; ability to think outside the box to create solutions and drive business strategy
• A clear commercial orientation and ability to think and act like a general manager
• Strong intuition, ability to “connect the dots” and manage through ambiguity
• The ability to set the strategy but not afraid to get hands dirty to make sure plans are executed properly
• BA / BS degree - M.B.A. or Masters in Marketing degree is preferred.

WORK ENVIRONMENT

• Corporate Office fast paced, high volume of activity and a deadline driven environment

PHYSICAL DEMANDS

• Sitting for extended periods of time, using telephone, typing and/or operating a computer and/or mouse
• Travels as needed approximately fifteen (15)%