Senior Brand Manager, Health & Wellness Launch

Opella; Pine Brook (NJ); On-site; USD 111,000 - 160,000; Full time

Job summary

Opella seeks a Senior Brand Manager Commercialization – Health & Wellness to lead new product launches with strategic positioning, pricing, and activation. You will translate science-backed wellness concepts into consumer plans, drive channel strategies, and mentor teams globally.

With 7+ years in brand/commercialization roles, you will shape go-to-market execution, leverage Nielsen/Circana insights, and partner across functions to ensure launch readiness and impact.

Qualifications

• 7+ years in Brand Management or related roles.
• Proven track record launching new product campaigns.
• Strong go-to-market, pricing, and activation knowledge.
• Ability to lead cross-functional teams and influence without formal authority.
• Experience using consumer and market analytics to inform decisions.

Responsibilities

• Lead commercialization strategy for new product launches across the brand portfolio.
• Translate innovation into go-to-market plans with positioning, pricing and activation.
• Develop messaging, packaging, and channel plans to drive distribution and trials.
• Align Brand, Sales, Marketing, Regulatory, Operations and Finance for readiness.
• Monitor launch performance and apply learnings to future initiatives.

Skills

Brand Management

Commercialization

Go-to-market strategy

Tools

Nielsen

Circana

Job description

Opella seeks a Senior Brand Manager Commercialization – Health & Wellness to lead new product launches with strategic positioning, pricing, and activation. You will translate science-backed wellness concepts into consumer plans, drive channel strategies, and mentor teams globally.

With 7+ years in brand/commercialization roles, you will shape go-to-market execution, leverage Nielsen/Circana insights, and partner across functions to ensure launch readiness and impact.