Brand Manager, Commercialization Health & Wellness

Opella; Pine Brook (NJ); On-site; USD 111,000 - 160,000; Full time

Job summary

Opella seeks a Senior Brand Manager Commercialization – Health & Wellness to lead new product launches with strategic positioning, pricing, and activation. You will translate science-backed wellness concepts into consumer plans, drive channel strategies, and mentor teams globally.

With 7+ years in brand/commercialization roles, you will shape go-to-market execution, leverage Nielsen/Circana insights, and partner across functions to ensure launch readiness and impact.

Qualifications

• 7+ years in Brand Management or related roles.
• Proven track record launching new product campaigns.
• Strong go-to-market, pricing, and activation knowledge.
• Ability to lead cross-functional teams and influence without formal authority.
• Experience using consumer and market analytics to inform decisions.

Responsibilities

• Lead commercialization strategy for new product launches across the brand portfolio.
• Translate innovation into go-to-market plans with positioning, pricing and activation.
• Develop messaging, packaging, and channel plans to drive distribution and trials.
• Align Brand, Sales, Marketing, Regulatory, Operations and Finance for readiness.
• Monitor launch performance and apply learnings to future initiatives.

Skills

Brand Management

Commercialization

Go-to-market strategy

Tools

Nielsen

Circana

Job description

Salary Range

$111,000.00 - $160,333.33

All Compensation Will Be Determined Commensurate With Demonstrated Experience.

Senior Brand Manager Commercialization – Health & Wellness, Qunol

Location: Pinebrook, NJ

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Senior Brand Manager Commercialization, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About The Job

• Serve as the commercialization leader for new product launches, translating innovation into winning go-to-market plans through strategic positioning, pricing, channel strategy, launch execution, and customer and consumer activation.
• Bring science-backed wellness solutions to consumers, empowering them to age well and live healthier, more active lives.
• Lead initiatives that advance our brands and strengthen our reputation worldwide.
• Mentor and uplift emerging talent while pushing your own growth and influence.
• Put purpose into practice — embedding sustainability, access and social impact into every decision.
• Model the challenger mindset: question complexity, act with integrity and make things radically simple.
• Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.

Main Responsibilities

• Lead commercialization strategy and go-to-market execution for new product launches across the brand portfolio.
• Translate innovation concepts into actionable launch plans that drive growth and market success.
• Leverage consumer, customer, market, and competitive insights to inform commercialization strategies.
• Define product positioning, pricing, target audience, channel strategy, and launch objectives.
• Develop compelling messaging, packaging, claims, and activation plans that resonate with consumers.
• Create customer sell-in strategies and channel-specific programs to drive distribution, awareness, and trial.
• Lead cross-functional teams and align key stakeholders across Brand, Sales, Marketing, Regulatory, Supply Chain, and Finance to ensure launch readiness.
• Monitor launch performance, optimize execution, and apply learnings to improve future commercialization initiatives and best practices.

About You

• 7+ years of experience in Brand Management, Commercialization, Innovation, Product Marketing, or related roles
• Proven track record leading commercialization of new product launches within a brand portfolio
• Strong understanding of go-to-market strategy, including positioning, pricing, channel strategy, consumer activation, and launch planning
• Ability to translate strategy and insights into clear, actionable plans
• Demonstrated ability to work cross-functionally and influence without direct authority
• Strong commercial mindset with attention to both brand equity and business performance
• Experience partnering across Innovation, Sales, Marketing, Regulatory, Operations, and Finance teams
• Strong analytical skills with experience leveraging consumer, market, and syndicated data to inform business decisions
• Experience with Nielsen, Circana, consumer research, and customer or category analytics
• Preferred: Experience in CPG, dietary supplements, health & wellness

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you.

We are challengers. We are Opella.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Us

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.