Senior Brand Commercialization Lead - Health & Wellness

Opella Healthcare Group; Pine Brook (NJ); On-site; USD 111,000 - 160,000; Full time

Job summary

Opella is seeking a Senior Brand Manager Commercialization for Health & Wellness products in Pine Brook, NJ. You will lead commercialization for new product launches, translating innovation into go-to-market plans, including positioning, pricing, channel strategy, launch execution and activation.

You will mentor teams across Brand, Sales, Marketing, Regulatory, Supply Chain and Finance, monitor performance and apply learnings to future initiatives.

Qualifications

• 7+ years in Brand Management or related roles.
• Proven track record launching new product commercialization.
• Strong go-to-market, pricing and channel strategy skills.

Responsibilities

• Lead commercialization strategy and go-to-market for new launches.
• Translate concepts into actionable launch plans to drive growth.
• Define positioning, pricing, channel strategy, and objectives.
• Coordinate cross-functional teams to ensure launch readiness.
• Monitor performance and apply learnings for future initiatives.

Skills

Brand management

Commercialization

Go-to-market strategy

Innovation

Cross-functional leadership

Pricing strategy

Channel strategy

Nielsen/Circana experience

Tools

Nielsen

Circana

Job description

Opella is seeking a Senior Brand Manager Commercialization for Health & Wellness products in Pine Brook, NJ. You will lead commercialization for new product launches, translating innovation into go-to-market plans, including positioning, pricing, channel strategy, launch execution and activation.

You will mentor teams across Brand, Sales, Marketing, Regulatory, Supply Chain and Finance, monitor performance and apply learnings to future initiatives.