Brand Manager, Commercialization Health & Wellness

Opella Healthcare Group; Pine Brook (NJ); On-site; USD 111,000 - 160,000; Full time

Job summary

Opella is seeking a Senior Brand Manager Commercialization for Health & Wellness products in Pine Brook, NJ. You will lead commercialization for new product launches, translating innovation into go-to-market plans, including positioning, pricing, channel strategy, launch execution and activation.

You will mentor teams across Brand, Sales, Marketing, Regulatory, Supply Chain and Finance, monitor performance and apply learnings to future initiatives.

Qualifications

• 7+ years in Brand Management or related roles.
• Proven track record launching new product commercialization.
• Strong go-to-market, pricing and channel strategy skills.

Responsibilities

• Lead commercialization strategy and go-to-market for new launches.
• Translate concepts into actionable launch plans to drive growth.
• Define positioning, pricing, channel strategy, and objectives.
• Coordinate cross-functional teams to ensure launch readiness.
• Monitor performance and apply learnings for future initiatives.

Skills

Brand management

Commercialization

Go-to-market strategy

Innovation

Cross-functional leadership

Pricing strategy

Channel strategy

Nielsen/Circana experience

Tools

Nielsen

Circana

Job description

Salary Range:$111,000.00 - $160,333.33All Compensation will be determined commensurate with demonstrated experience. Senior Brand Manager Commercialization – Health & Wellness, QunolLocation: Pinebrook, NJYou’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Senior Brand Manager Commercialization, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.About the Job:Serve as the commercialization leader for new product launches, translating innovation into winning go-to-market plans through strategic positioning, pricing, channel strategy, launch execution, and customer and consumer activation.Bring science-backed wellness solutions to consumers, empowering them to age well and live healthier, more active lives.Lead initiatives that advance our brands and strengthen our reputation worldwide.Mentor and uplift emerging talent while pushing your own growth and influence.Put purpose into practice — embedding sustainability, access and social impact into every decision.Model the challenger mindset: question complexity, act with integrity and make things radically simple.Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.Main Responsibilities:Lead commercialization strategy and go-to-market execution for new product launches across the brand portfolio.Translate innovation concepts into actionable launch plans that drive growth and market success.Leverage consumer, customer, market, and competitive insights to inform commercialization strategies.Define product positioning, pricing, target audience, channel strategy, and launch objectives.Develop compelling messaging, packaging, claims, and activation plans that resonate with consumers.Create customer sell-in strategies and channel-specific programs to drive distribution, awareness, and trial.Lead cross-functional teams and align key stakeholders across Brand, Sales, Marketing, Regulatory, Supply Chain, and Finance to ensure launch readiness.Monitor launch performance, optimize execution, and apply learnings to improve future commercialization initiatives and best practices.About You:7+ years of experience in Brand Management, Commercialization, Innovation, Product Marketing, or related rolesProven track record leading commercialization of new product launches within a brand portfolioStrong understanding of go-to-market strategy, including positioning, pricing, channel strategy, consumer activation, and launch planningAbility to translate strategy and insights into clear, actionable plansDemonstrated ability to work cross-functionally and influence without direct authorityStrong commercial mindset with attention to both brand equity and business performanceExperience partnering across Innovation, Sales, Marketing, Regulatory, Operations, and Finance teamsStrong analytical skills with experience leveraging consumer, market, and syndicated data to inform business decisionsExperience with Nielsen, Circana, consumer research, and customer or category analyticsPreferred: Experience in CPG, dietary supplements, health & wellnessThis is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you.We are challengers. We are Opella.Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.About Us:Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com .