OTC Brand Launch Lead: Omnichannel Growth & P&L

ZEISS Group; Hebron Estates (KY); Remote; USD 94,200 - 117,700; Full time

Benefits offered by this job

Medical

Vision

Dental

401k Matching

Employee Assistance Programs

Vacation and sick pay

Job summary

A global technology company is seeking a Senior Brand Manager to lead the U.S. commercialization of a new brand extension. This role encompasses the go-to-market strategy and financial performance while navigating multiple channels. The ideal candidate has over 8 years in CPG or OTC marketing with proven success in national product launches. Strong project management and communication skills are essential as the manager will lead cross-functional teams towards achieving commercial goals and ensuring alignment with organizational values.

Qualifications

• 8+ years’ experience in CPG, OTC, or regulated consumer health marketing.
• Proven success launching new products at national scale.
• Deep experience in omnichannel media strategy.

Responsibilities

• Own the go-to-market strategy and demand generation for new ZEISS brand extension.
• Manage P&L, forecasting, and financial performance tracking.
• Ensure alignment and execution excellence across teams.

Skills

Strategic thinking

Project management

P&L management

Cross-functional team leadership

Excellent communication skills

Education

Bachelor’s degree in related field

MBA in a related field

Job description

A global technology company is seeking a Senior Brand Manager to lead the U.S. commercialization of a new brand extension. This role encompasses the go-to-market strategy and financial performance while navigating multiple channels. The ideal candidate has over 8 years in CPG or OTC marketing with proven success in national product launches. Strong project management and communication skills are essential as the manager will lead cross-functional teams towards achieving commercial goals and ensuring alignment with organizational values.