Brand Manager

General Mills; Minneapolis (MN); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Brand management training

Job summary

General Mills, headquartered in Minneapolis, seeks a consumer-centric Brand Manager to lead iconic brands across physical, digital, and omnichannel platforms. You will shape strategy, steward brands, and guide cross-functional teams to deliver sustained growth.

You will own brand P&L, collaborate with sales, media, and product partners, and mentor early-career marketers while navigating a fast-paced consumer landscape.

Qualifications

• Bachelor’s degree in Marketing, Finance, Business, or related field.
• 8+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy.
• Brand Management experience.
• Proven experience leading teams including direct team management preferred.
• Cross-functional team leadership experience also considered.
• Proven experience managing a business in a matrixed environment.
• Strong commercial and strategic acumen, with experience owning a P&L.
• Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences.
• Ability to lead through ambiguity and operate with independence.

Responsibilities

• Build Brands: lead purpose-driven brand and channel strategies rooted in deep consumer insights and cultural understanding.
• Run the Business: own P&L performance and deliver growth through pricing, promotion, innovation, margin, and distribution.
• Lead Teams: guide cross-functional teams through ambiguity to achieve alignment and execution.

Skills

Brand management

P&L ownership

Cross-functional leadership

Communication

Strategic thinking

Leadership in ambiguity

Education

Bachelor's degree in Marketing, Finance, Business, or related field

Job description

Company Overview

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Company Overview

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

At General Mills, we're not just making food; we're crafting experiences. We're a company driven by a passion for innovation, a commitment to our brands, and a deep understanding of the ever-evolving consumer landscape. Our portfolio spans a broad range of categories across both human and pet food. And we're reigniting growth through superior demand generation and building industry-leading capabilities. This is an exciting time to join our team.

About The Role

Brand Management at General Mills is the engine of our success. We're looking for consumer-centric, data-driven, and dynamic marketers to join our team and lead the charge in shaping the future of iconic brands like Betty Crocker, Old El Paso, Totino’s, Blue Buffalo, Cinnamon Toast Crunch, Annie’s and more. As a Brand Manager, you'll be a full-spectrum business leader, driving strategy, stewarding brands, and leading cross-functional teams to achieve ambitious growth targets. You’ll lead brands across physical, digital, and omnichannel environments, ensuring strategies are built for how consumers discover, shop, and buy today. As the hub of the wheel, you will make high-impact decisions, develop modern marketing strategies, and lead teams to deliver exceptional results.

Opportunities Await

• Established Brand Desk:Lead the core business for an iconic brand, driving demand generation, brand strategy, commercial performance, and full P&L ownership. Think big, bold campaigns that resonate with consumers and drive market share.
• Innovation Desk:Lead the charge on bold, category-disrupting innovations, from concept to commercialization. This is your chance to shape the future of food and leave your mark on the industry.
• Strategic Growth Channels (SGC) Desk:Develop and execute retailer-specific brand strategies and innovations to drive growth in priority channels like eCommerce, club stores, and small formats. You'll be at the forefront of shaping the future of retail.

What You'll Do

• Build Brands:Lead purpose-driven brand and channel strategies rooted in deep consumer insights and cultural understanding. Develop and execute integrated marketing plans across media, content, innovation, retail, and eCommerce/omnichannel touchpoints, including digital shelf excellence, discoverability, content strategy, and channel-specific activation.
• Run the Business:Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution. Lead annual and long-range planning, forecasting, and business performance analysis. Navigate complex cross-functional relationships to deliver cohesive results.
• Lead Teams:Act as a collaborative leader, guiding cross-functional teams through ambiguity to achieve alignment and execution. Coach and develop Associate Brand Managers and early-career talent, fostering a high-performing and accountable team environment.

What You'll Bring

• Bachelor's degree in Marketing, Finance, Business, or related field
• 8+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy.
• Brand Management experience.
• Proven experience leading teams including direct team management experience preferred. Cross-functional team leadership experience also considered.
• Proven experience managing a business in a matrixed environment.
• Strong commercial and strategic acumen, with experience owning a P&L.
• Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences.
• Ability to lead through ambiguity and operate with independence.

Bonus Points

• MBA
• CPG, Fast-Moving Consumer Goods, Food and Beverage, Pet, or Pet Food industry experience
• Track record of coaching and developing talent
• Experience with customer-facing strategies and external partnerships

Location:

This role is based at our Headquarters in Minneapolis, MN - designed to bring people together, spark ideas, and fuel your growth. We follow General Mills’ North America in-office expectation of four days a week, Monday through Thursday. Friday remains a standard workday, with flexibility to work remotely depending on business needs and team norms.

Relocation benefits will be provided for those who are not currently based in Minneapolis.

Why General Mills?

This isn't just a job; it's an opportunity to be part of something bigger. We offer a dynamic and collaborative work environment, a commitment to your growth and development, and the chance to make a real impact on the world of food and brands people love. Join us as we build the most remarkable brands in food.

ELIGIBILITY

Applicants must meet a minimum 18-year age qualification.

EQUAL OPPORTUNITY EMPLOYER (EOE)

General Mills is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital or familial status, status regarding public assistance, or membership or activity in a local human rights commission.

REASONABLE ACCOMMODATION REQUEST

If you need to request an accommodation during the application or hiring process, please fill out our online accommodation request form by following this link: Accommodation Request.