Senior Brand Manager — Lead Iconic Brands & Growth

General Mills, Inc; Minneapolis (MN); Hybrid; USD 129,000 - 215,000; Full time

Job summary

General Mills, Inc. is seeking a Senior Brand Manager to lead strategic development and cross-functional collaboration for iconic brands such as Betty Crocker, Old El Paso, Totino's, Blue Buffalo, Cinnamon Toast Crunch, Annie's and more. You will own brand strategy, drive growth, and manage omnichannel initiatives.

Based at our Minneapolis headquarters, the role combines in-person collaboration with flexible remote work and relocation support for the right candidate.

Qualifications

• Bachelor's degree in Marketing, Finance, Business, or related field.
• 10+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy.
• Brand Management experience.
• Proven experience leading teams including direct team management experience preferred.
• Proven experience managing a business in a matrixed environment.
• Strong commercial and strategic acumen, with experience owning a P&L.
• Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences.
• Ability to lead through ambiguity and operate with independence.
• Familiarity with digital marketing tools, data-driven decision-making, and emerging technologies like AI to enhance brand performance.
• Track record of coaching and developing talent
• Experience with customer-facing strategies and external partnerships
• Bonus: MBA

Responsibilities

• Build Brands: Lead purpose-driven brand and channel strategies rooted in deep consumer insights and cultural understanding. Develop and execute integrated marketing plans across media, content, innovation, retail, and eCommerce/omnichannel touchpoints.
• Run the Business: Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution. Lead annual and long-range planning, forecasting, and business performance analysis.
• Lead Teams: Act as a collaborative leader, guiding cross-functional teams through ambiguity to achieve alignment and execution.

Skills

Brand management

Marketing strategy

Team leadership

P&L ownership

Communication

Ambiguity tolerance

Digital marketing

AI in marketing

Coaching

Customer partnerships

Strategy execution

Education

Bachelor's degree in Marketing/Business related field

MBA

Job description

General Mills, Inc. is seeking a Senior Brand Manager to lead strategic development and cross-functional collaboration for iconic brands such as Betty Crocker, Old El Paso, Totino's, Blue Buffalo, Cinnamon Toast Crunch, Annie's and more. You will own brand strategy, drive growth, and manage omnichannel initiatives.

Based at our Minneapolis headquarters, the role combines in-person collaboration with flexible remote work and relocation support for the right candidate.