Bread Brand Marketing Manager — Retail Growth & P&L

General Mills, Inc; Minneapolis (MN); On-site; USD 129,000 - 215,000; Full time

Job summary

General Mills in Minneapolis, Minnesota, seeks a Senior Marketing Manager to own the Bread business and lead the Retail Foodservice channel strategy. This role sits at the heart of P&L planning, growth initiatives, and cross-functional leadership across Sales, Finance, Insights, and Product Development.

You will build innovation pipelines, translate consumer and shopper insights into demand-driving plans, and guide two direct reports while shaping strategy for the broader Retail Foodservice

Qualifications

• Bachelor's degree and 10+ years of experience in brand management, channel marketing, innovation, business development, or a related field.
• Experience in retail marketing across grocery, mass, club, or comparable channels.
• Experience managing or influencing a P&L, business plan, or portfolio-level financial results.
• Experience turning consumer, shopper, or customer insights into growth plans.
• Experience managing direct reports and influencing cross-functional partners.
• Strong business judgment and the ability to work effectively in a fast-paced, entrepreneurial environment.
• Ability to be based in Minneapolis, Minnesota, at General Mills headquarters. Relocation will be provided if you are not local.

Responsibilities

• Own the Bread business strategy and P&L, balancing growth, profitability, and investment.
• Partner with Sales to strengthen existing retail customer relationships and identify new growth opportunities.
• Build a pipeline of innovation, renovation, and portfolio opportunities to support long-term growth.
• Use consumer, shopper, and customer insights to develop demand-driving plans for private-label and retailer-branded products.
• Set channel strategies across grocery, mass, and club, recognizing the different needs of each retail environment.
• Lead and develop two marketing team members while partnering with Finance, Insights, Product Development, Supply Chain, and other cross-functional teams.

Skills

Brand management

Channel marketing

Market insights

Cross-functional collaboration

Team leadership

Financial acumen

Education

Bachelor's degree

Job description

General Mills in Minneapolis, Minnesota, seeks a Senior Marketing Manager to own the Bread business and lead the Retail Foodservice channel strategy. This role sits at the heart of P&L planning, growth initiatives, and cross-functional leadership across Sales, Finance, Insights, and Product Development.

You will build innovation pipelines, translate consumer and shopper insights into demand-driving plans, and guide two direct reports while shaping strategy for the broader Retail Foodservice