Senior Brand Analyst – AI-Driven Omni-Channel Growth

The Campbell's Company; Camden (NJ); Hybrid; USD 73,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

401(k) with match

Paid time off

Wellness program

On-site gym and daycare

Job summary

Campbell’s in Camden, NJ is seeking a Senior Brand Analyst to accelerate growth for Rao's Homemade and Prego in ecommerce. You will lead omni-channel marketing investments, leverage data and cross-functional partnerships to optimize marketing spend, engagement, and ROI.

You will collaborate with Brand Marketing, Sales, Finance, and agencies to inform annual planning and investment decisions, while exploring AI-driven consumer experiences and measurement across channels.

Qualifications

• Bachelor's degree required or related field.
• 2+ years in brand management or analytics in CPG.
• Experience using AI-enabled tools to improve productivity or insights.
• Strong analytical skills with data-driven recommendations.
• Advanced Excel and PowerPoint for compelling business presentations.
• Excellent cross-functional collaboration and communication.

Responsibilities

• Lead omni-channel and e-commerce marketing investment analysis.
• Develop recommendations to optimize marketing spend and ROI.
• Build dashboards and scorecards for senior leadership visibility.
• Collaborate with Consumer Experience to leverage AI capabilities.
• Translate data into insights to inform brand and channel strategies.
• Support annual planning and investment decisions with cross-functional teams.
• Monitor market trends and opportunities to accelerate growth.
• Own the Italian Category Marketing Budget and ensure timely optimization.

Skills

Brand management

Omni-channel

Performance analytics

AI-enabled tools

Excel & PowerPoint

Cross-functional collaboration

Data-driven insights

Education

Bachelor's degree in Marketing/Business/Analytics/Finance

Tools

ChatGPT

Microsoft Copilot

Gemini

Circana

NielsenIQ

Profitero

Stackline

Job description

Campbell’s in Camden, NJ is seeking a Senior Brand Analyst to accelerate growth for Rao's Homemade and Prego in ecommerce. You will lead omni-channel marketing investments, leverage data and cross-functional partnerships to optimize marketing spend, engagement, and ROI.

You will collaborate with Brand Marketing, Sales, Finance, and agencies to inform annual planning and investment decisions, while exploring AI-driven consumer experiences and measurement across channels.