Senior Brand Manager

INCPG; Houston (TX); On-site; USD 100,000 - 130,000; Full time

Job summary

A leading recruitment firm in Houston is seeking a Senior Brand Manager Digital & New Product to set the direction for New Product Introduction and Digital Marketing. The ideal candidate will have 7-10 years of Brand Management experience, preferably in a CPG food company, along with digital expertise. This role demands creativity and strategic thinking to grow the brand's product portfolio in a fast-paced environment.

Qualifications

• 7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company.
• 2-3 years of Digital & eCommerce experience.
• Proficient in new product development validation research techniques.

Responsibilities

• Develop insights to determine consumer opportunities.
• Create Digital Marketing and eCommerce Sales strategies.
• Lead cross-functional teams through the product development process.

Skills

Creative

Strategic

Analytical

Communication skills

Resourceful

Education

Bachelor’s Degree

MBA

Job description

The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio.

RESPONSIBILITIES:

1. Develop and mine insights to determine consumer opportunities
2. Create new Digital Marketing and eCommerce Sales strategies
3. Identify and commercialize new platform innovation ideas
4. Develop/tighten new product strategy in line with brand growth strategy
5. Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process
6. Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability
7. Represent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentations
8. Participate in improving organizational process and train marketing talent

CAPABILITIES:

1. Creative
2. Strategic
3. Influence
4. Analytical
5. Decision making
6. Communication skills
7. Collaborative
8. Ability to multi-task and prioritize
9. Results orientation
10. Leads courageously
11. Thrive in an entrepreneurial, fast paced and dynamic environment
12. Resourceful
13. Excel at interacting with all levels of management including senior leadership

SKILLS:

1. Proficient in new product development validation research techniques
2. Able to collect and analyze syndicated data (IRI, Nielsen, Spectra)
3. Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization
4. Ability to develop and commercialize innovation both close-in and breakthrough
5. Demonstrated ability to synthesize information to develop fact-based recommendations, and ability to persuade organization pursuit of recommended path
6. Knowledge of traditional customer base
7. Knowledge of core marketing processes, digital strategies, & eCommerce

EXPERIENCE:

7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company; 2-3 years of Digital & eCommerce

EDUCATION:

Bachelor’s Degree. MBA preferred.